Marketing Operations Lead / Manager

platinum talent • Vietnam

Relocation

This Job is No Longer Active This position is no longer accepting applications

AI Summary

Lead marketing operations and strategy execution as the right hand to the Head of MKT. Oversee a large marketing division, ensuring alignment across departments and driving growth through data-driven initiatives. Requires 7+ years of marketing experience with team leadership and strong analytical skills.

Key Highlights

Oversee and execute marketing strategy and operational activities.

Manage and lead a large marketing division (hundreds to 500 employees).

Drive growth through data-driven insights, process standardization, and cross-functional alignment.

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Key Responsibilities

Partner with the Head to develop the group-wide growth strategy with a data-driven and customer-centric approach.

Translate business strategy into organizational structure, measurable objectives, and OKRs/ KPIs for each function (Marketing, Growth, Brand, Communication, etc.).

Oversee, coordinate, and evaluate the operational efficiency of the entire Marketing division at scale (hundreds to 500 employees).

Ensure strong alignment between Marketing, Product, Sales, and Technology to drive sustainable growth efficiency (ROI, CAC, LTV, Conversion Rate, Retention Rate).

Design, build, and standardize end-to-end Marketing operations processes, including planning, approval, execution, reporting, and optimization.

Implement and supervise the OKR/KPI system across the division to ensure consistency, transparency, and measurable outcomes.

Manage and optimize the Marketing budget (P&L;), allocating resources across functions (Digital, Brand, PR, CRM, Media, Offline, etc.) based on strategic priorities.

Apply technology and automation (MarTech, CRM, BI, Data Warehouse) to improve productivity and reduce operating costs.

Restructure and upgrade the Marketing organization to suit each stage of business growth (scaling, international expansion, diversification, etc.).

Build competency frameworks, training, and development systems for mid-level and senior management within the Marketing division.

Foster and promote a culture of “execution excellence & accountability” across all operations.

Directly oversee group-level strategic projects related to Marketing and Growth such as new product launch and international market expansion.

Ensure timeline, quality, and financial efficiency of major strategic projects.

Coordinate cross-functionally (Tech, Product, Business Units, HR, Finance) to ensure alignment and mutual support.

Report directly to the Head on Marketing operational performance, including results, costs, risks, and strategic recommendations.

Analyze end-to-end marketing performance data and propose optimization models (efficiency model, growth loop, cost control, etc.).

Lead digital transformation for Marketing & Operations toward a data-driven management system.

Technical Skills Required

MarTech CRM BI Data Warehouse

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Benefits & Perks

Relocation Assistance

Home Leave Benefit

Work Equipment (MacBook, monitor, iPhone)

Professional Growth opportunities

Holiday Bonus

Job Description

Location: Onsite Bangkok, Thailand

Salary Range: $2,000 – $4500 NET + Allowances + Bonuses

Level: Lead (Manager-equivalent)

English: Professional working proficiency

The Assistant acts as the right hand of the Head of MKT, responsible for overseeing all operational activities and executing the business strategy — with a strong focus on the Marketing division. This role ensures that the Head’s vision and strategy are translated into concrete actions, enabling smooth coordination between Marketing and other functions such as Product, Finance, HR, and more.

Requirements:

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