Early-stage startup seeks an AI-forward Marketing Manager to develop and scale customer acquisition channels beyond paid advertising. Responsibilities include identifying, onboarding, and optimizing new channels, leveraging AI tools for efficiency, and improving middle-of-funnel conversion rates. Requires strong startup experience, heavy AI tool usage, and a proven ability to scale marketing channels from zero.
Key Highlights
Key Responsibilities
Technical Skills Required
Nice to Have
Job Description
Job Description
Marketing Manager
Location: New York, NY
- Remote
Early-stage startup seeking an experienced, creative, and AI-forward Marketing Manager to develop, test, and expand customer acquisition channels beyond paid advertising.
Responsibilities
- Identify, onboard, evaluate, and optimize new marketing channels to drive lead volume within target costs.
- Build and scale marketing channels from zero to meaningful reach.
- Use AI tools to improve workflows, accelerate experimentation, and scale execution.
- Develop written content for ads, emails, landing pages, and campaigns.
- Build creative concepts for different buyer personas.
- Improve middle-of-funnel conversion rates.
- Collaborate with departments to enhance creative quality and campaign performance.
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- Strong startup experience.
- Heavy user of AI tools for marketing growth.
- Experience scaling a marketing channel from zero.
- Strong brainstorming and creative skills.
- Experience acquiring small businesses and prosumer customers.
- Ability to assess campaign impact and estimate effort.
- Project management skills.
- Full-stack marketing skills (ideation to analysis).
- Experience managing paid digital campaigns.
- Excellent English writing skills.
- Creative mindset with design and visual communication skills.
- At least 3 years marketing experience, including 1 year in senior role.
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Inclusive workplace welcoming diverse applicants. Women, people of color, underrepresented minorities, and LGBTQIA community encouraged.
How to Apply
Submit resume and LinkedIn profile. Optional brief note introducing yourself.
About The Company
B12: AI-powered website builder serving over a million businesses. Fully remote, founded 2015. Investors include Breyer Capital, General Catalyst, SV Angel, Tola Capital. Visit www.b12.io.
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