Brand Designer (Webflow, AI, and Motion Graphics)

scale army careers Western Africa
Remote
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AI Summary

Brand Designer role at a rapidly growing telehealth company. Responsibilities include building and maintaining Webflow sites, creating high-converting landing pages, and designing ad and social creative. 3+ years of experience in brand design, digital design, or related creative roles required.

Key Highlights
Fully remote role
Webflow development and maintenance
Brand and creative execution
Light video editing and motion graphics
Key Responsibilities
Build and maintain the Webflow site, including pages, landing pages, and CRO-focused updates.
Ensure mobile responsiveness, performance, and brand consistency.
Translate brand guidelines into polished digital assets: social graphics, email headers, banners, and campaign visuals.
Design ad creative for Meta and other paid channels that is on-brand and conversion-focused.
Maintain and evolve the brand design system as the company grows.
Collaborate with lifecycle and growth teams to deliver assets on time.
Perform light video editing for social content, reels, and UGC cuts.
Leverage AI video tools (Runway, Kling, CapCut) to scale creative production.
Produce basic motion graphics for social and ad formats.
Technical Skills Required
Webflow Figma Adobe Creative Suite Premiere CapCut Runway Kling CapCut
Benefits & Perks
Fully remote work
9 AM - 5 PM EST work hours
Opportunity to own brand creative and Webflow development
Nice to Have
Experience in DTC, ecommerce, health/wellness, or telehealth
Familiarity with AI creative tools

Job Description


This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a rapidly growing telehealth company dedicated to delivering high-quality health and wellness services online. They prioritize an engaging, user-friendly experience and a cohesive brand presence across all digital channels. The team is creative, fast-moving, and collaborative, offering a unique opportunity for designers to shape the company’s visual identity and contribute directly to the growth of new brands and initiatives.

Role Overview

The Brand Designer will own the visual brand and web presence across all digital touchpoints. This hands-on role includes building and maintaining the Webflow site, creating high-converting landing pages, designing ad and social creative, supporting new brand launches, and collaborating closely with growth, lifecycle, and marketing teams to ensure a polished, consistent, and effective brand experience.

Location:

Fully Remote (Work from Home) | 9 AM - 5 PM EST

Key Responsibilities

Webflow Development

  • Build and maintain the Webflow site, including pages, landing pages, and CRO-focused updates.
  • Ensure mobile responsiveness, performance, and brand consistency.
  • Integrate analytics pixels, tracking scripts, forms, and third-party embeds.
  • Support site builds for new brands or sub-brands as the company scales.

Brand & Creative Execution

  • Translate brand guidelines into polished digital assets: social graphics, email headers, banners, and campaign visuals.
  • Design ad creative for Meta and other paid channels that is on-brand and conversion-focused.
  • Maintain and evolve the brand design system as the company grows.
  • Collaborate with lifecycle and growth teams to deliver assets on time.

Video & Motion

  • Perform light video editing for social content, reels, and UGC cuts.
  • Leverage AI video tools (Runway, Kling, CapCut) to scale creative production.
  • Produce basic motion graphics for social and ad formats.

AI & Workflow Optimization

  • Use AI design tools to accelerate asset creation and optimize workflows.
  • Stay current on AI-powered creative and Webflow tools and make recommendations for adoption.

Qualifications Experience

  • 3+ years of experience in brand design, digital design, or related creative roles.
  • Strong Webflow skills, including CMS management, interactions, and responsive layouts.
  • Proficiency in Figma; Adobe Creative Suite is a plus.
  • Experience with light video editing (Premiere, CapCut, or similar).
  • Experience in DTC, ecommerce, health/wellness, or telehealth preferred.
  • Familiarity with AI creative tools a strong plus.

Qualifications Skills

  • Strong attention to detail
  • Clean, modern design aesthetic
  • Independent, self-starter mindset
  • Effective collaboration with cross-functional teams
  • Time and project management skills

What Success Looks Like

  • Landing pages and site updates are shipped quickly, polished, and consistent with the brand.
  • Marketing teams receive all creative assets on time and ahead of schedule.
  • All touchpoints—web, email, social, and ads—reflect a cohesive, professional brand.
  • New brand launches are supported with consistent visual identity across multiple projects.

Opportunity

This role offers the chance to fully own brand creative and Webflow development at a fast-growing telehealth company. You will have direct influence over the company’s visual identity and digital presence while leveraging AI tools to scale production. High performers can grow into leading creative initiatives for new brands and campaigns.

Application Process

To be considered for this role these steps need to be followed:

  • Fill in the application form
  • Record a video showcasing your skill sets

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