HHAeXchange
United States
New
Senior Software Engineer (Ruby on Rails, AWS, Kubernetes)
- AI
- Artificial Intelligence
- AWS
- Circleci
F
Vice President of Growth
United States
Full Remote
AI Summary
Lead and evolve Feeld's growth engine across performance marketing, lifecycle, and CRM to build a sustainable, compounding growth system. Define and execute growth strategy, own the performance marketing ecosystem, and drive a rigorous experimentation roadmap. Requires 10+ years of growth leadership experience in scaling consumer businesses, deep expertise in DTC/subscription models, and strong analytical and cross-functional leadership skills.
Key Highlights
Own and evolve the growth engine across performance marketing, lifecycle, and CRM
Define and lead growth strategy ensuring values-aligned member acquisition
Build and lead a high-performing growth team spanning performance, lifecycle, and analytics
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Key Responsibilities
Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale
Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks
Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys
Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing
Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement
Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences
Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics
Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength
Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration
Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce—not erode—the brand and member experience
Benefits & Perks
Flexible working hours
Unlimited paid time off
Fully remote working situation
Home office budget
Learning & development budget
On demand therapy sessions and mental health support via Spill
In-person meet ups
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Nice to Have
Marketplace or social experience a significant plus
Job Description
At Feeld, we are creating a world where everyone is more intimately connected to each other and themselves. We are building an inclusive, human-centered product and are looking for a VP of Growth to become part of our remote team and our mission to elevate the human experience of sexuality and relationships.
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