Specialist, Search Engine Marketing

This role is focused on driving measurable growth through hands-on management of paid search campaigns across major advertising platforms. You will be responsible for building, optimizing, and scaling search engine marketing initiatives that directly impact lead generation, pipeline contribution, and revenue performance. Working in a highly data-driven environment, you will leverage insights from campaign analytics to continuously improve efficiency and ROI. The position involves close collaboration with analytics, creative, and strategy teams to align messaging, targeting, and performance goals. You will play a key role in experimentation, including A/B testing of ads and landing pages to maximize conversion outcomes. This is a remote role operating in EST hours, offering exposure to complex B2B marketing programs across diverse industries.