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Director of Database Marketing

Pentasia • United States
Relocation
This Job is No Longer Active This position is no longer accepting applications

Join a fast-growing US gaming operator as a Director of Database Marketing to shape the long-term customer strategy and drive revenue performance. Lead the database marketing strategy, develop data-driven campaigns, and manage a high-performing team. Proven experience in casino database marketing and strong technical skills required.

Key Highlights
Lead the database marketing strategy
Develop and execute data-driven campaigns
Manage a high-performing team
Key Responsibilities
Own and lead the database marketing strategy
Develop and execute data-driven, targeted marketing campaigns
Oversee the end-to-end database marketing function
Drive customer acquisition, retention, and loyalty strategies
Manage and improve database integrity, usability, and campaign effectiveness
Technical Skills Required
SQL Database querying Campaign analytics Reporting Customer segmentation
Benefits & Perks
Strong Base + Bonus
Relocation Package
Paid relocation
Nice to Have
Exposure to online gaming (iGaming) or digital-first environments
Experience supporting new property openings or major business transformations

Job Description

My client, a fast-growing US gaming operator, is seeking a Director of Database Marketing to join their leadership team at a newly developed casino property.

This is a high-priority, business-critical hire supporting the transformation of a marketing function within a property currently operating in a temporary facility while a major permanent resort is under construction. The successful candidate will play a key role in shaping the long-term customer strategy ahead of full-scale operations.

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