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Creative Lead

GrowthAssistant • Philippines
Full Remote
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We are seeking a visionary and results-driven Creative Lead to spearhead creative strategy and execution for a diverse portfolio of brands. This is a high-impact role designed for a performance-minded leader who lives at the intersection of data-informed strategy and world-class execution. As the Creative Lead, your primary mission is to transform brand objectives into high-converting direct-response assets.

Key Highlights
Performance Strategy
Direct Response Writing
Client Leadership
Creator Management
AI & Tech Integration
Creative Direction
Cross-Functional Collaboration
Key Responsibilities
Performance Strategy: Handle daily creative strategy for ~5 clients, making data-informed decisions in Meta Ads Manager to guide focus angles, personas, and formats.
Direct Response Writing: Own the development of briefs and copy for ads, landing pages, and shooting briefs.
Client Leadership: Prepare and present weekly creative updates and performance reviews to clients in high-level meetings.
Creator Management: Write scripts and briefs for UGC and remote content creators. Facilitate end-to-end logistics, including product shipping and content review via marketplaces.
AI & Tech Integration: Leverage cutting-edge AI tools (ChatGPT, Gemini, Veo 3, Arcads.ai) to generate content, mock up designs in Figma/Canva, and streamline production workflows.
Creative Direction: Provide feedback and guidance to designers and marketers to ensure all content is compelling, high-converting, and brand-consistent.
Cross-Functional Collaboration: Partner with Project Managers and Developers to ensure the quality and consistency of creative across various digital touchpoints.
Technical Skills Required
Meta Ads Manager Figma Canva Adobe Creative Cloud Photoshop Illustrator
Benefits & Perks
Fully Remote
HMO or Healthcare Stipend
7 Paid Holidays and 6 PTO days/year
Dedicated Maternity and Paternity Leaves
$25 monthly perfect attendance bonus
Performance bonus
Anniversary bonus
$300 referral bonus
$500 when you help us identify and close a new opportunity with your client
Nice to Have
1+ years of experience in an e-commerce specific direct response role
Experience conducting deep-dive consumer research and insights gathering
Proficiency in Adobe Creative Cloud (Photoshop, Illustrator) or Figma to provide executable instructions to design teams

Job Description

Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.

The Opportunity

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