J

Director of Lifecycle and Customer Journey

Jobgether • United States
Remote
This Job is No Longer Active This position is no longer accepting applications

Design and lead end-to-end lifecycle and customer journey strategy to drive growth, retention, and revenue. Build and execute AI-powered programs to improve customer experience. Lead a high-performing team to drive business growth outcomes.

Key Highlights
Design and lead end-to-end lifecycle and customer journey strategy
Build and execute AI-powered programs
Lead a high-performing team
Key Responsibilities
Define and lead the end-to-end lifecycle and customer journey strategy
Design and execute AI-powered, multi-channel programs
Build and optimize onboarding and activation journeys
Develop segmentation strategies
Partner with Sales and Customer Success
Oversee lifecycle automation and tooling strategy
Establish KPIs and analytics frameworks
Lead experimentation programs
Own referral and advocacy programs
Technical Skills Required
Lifecycle marketing CRM Growth marketing Customer journey management Omnichannel marketing platforms Braze HubSpot Salesforce
Benefits & Perks
Competitive salary range of $122,000-$152,000
Annual bonus
Equity eligibility
Fully remote-friendly work environment
Comprehensive medical, dental, and vision insurance coverage
401(k) retirement plan
Flexible and unlimited PTO policy
Paid parental leave
Monthly tech reimbursement
Nice to Have
Familiarity with AI-driven lifecycle tools
Predictive models
Automation frameworks

Job Description

This role offers a high-impact opportunity to design and scale the end-to-end customer lifecycle strategy within a fast-growing, mission-driven SaaS environment. You will be responsible for shaping how customers experience the product journey—from first interaction through onboarding, activation, retention, and long-term value expansion. Acting as a key driver of growth and engagement, you will build data-driven, AI-enabled lifecycle programs that improve conversion, retention, and lifetime value. You will lead a high-performing team while partnering closely with Sales, Product, Customer Success, and Marketing to remove friction across the customer journey. The role blends strategic vision with hands-on execution in a highly collaborative, innovation-focused environment. This is a leadership position with strong influence over customer experience and business growth outcomes.
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