Deciem | The Abnormal Beauty Company
Canada
Brand Marketing Analyst - The Ordinary - Global
- CRM
- Storytelling
C
Director of Marketing - Lead Generation & Growth (LATAM Remote)
Full Remote
AI Summary
Seeking a hands-on Marketing Director to lead lead generation strategy and execution for two distinct brands. This role requires a strategic thinker with operational rigor to drive pipeline growth and optimize marketing performance. Must be comfortable digging into numbers, managing teams and vendors, and building scalable marketing engines.
Key Highlights
Own the full marketing engine across two brands, driving predictable, high-quality lead volume.
Combine strategic thinking with operational rigor, focusing on measurable results and cost-per-lead.
Lead, mentor, and grow an internal marketing team while managing external vendor relationships.
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Key Responsibilities
Architect and manage the full lead generation engine for both company brands.
Drive predictable, high-quality lead volume across paid, organic, and partnership channels.
Work hand-in-hand with the sales team to ensure marketing efforts are producing leads that convert.
Own the marketing budget across both brands, allocating spend based on performance data.
Lead, mentor, and grow a team of internal marketing specialists.
Manage external vendor relationships to ensure quality and delivery.
Build and maintain clear reporting frameworks that track lead volume, cost-per-lead, channel performance, and campaign ROI.
Identify, test, and scale new marketing initiatives that expand reach and reduce acquisition costs.
Technical Skills Required
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Benefits & Perks
$70,000/year base salary
Structured performance bonus
Remote-first
Job Description
We are a mid-sized marketing company established in 2008 and headquartered in Chicago. We provide search marketing services, namely SEO, GEO, PPC, web design and development. And we do it well!We have an amazing team with very low turnover because we all love it here. There are many reasons why we love working here, but most importantly:
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