A

MarTech Manager

Airalo • Spain
Remote
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Airalo is seeking a MarTech Manager to own the operational marketing technology layer, ensuring marketing tools, tracking, and integrations run reliably. The ideal candidate will have 4+ years of experience in MarTech, Marketing Ops, or Growth Ops at a B2C mobile-first company. Strong understanding of UTM parameters, campaign naming conventions, and attribution logic is required.

Key Highlights
Lead the architecture and maintenance of Server-Side Google Tag Manager (sGTM) and Meta Conversions API (CAPI)
Manage Mobile Measurement Partners (Adjust/AppsFlyer) and debug complex dataLayer pushes
Collaborate with Mobile Product Engineers to define and validate technical specifications for new app event triggers
Key Responsibilities
Lead the architecture and maintenance of Server-Side Google Tag Manager (sGTM) and Meta Conversions API (CAPI)
Act as the global technical owner for Mobile Measurement Partners (Adjust/AppsFlyer)
Debug and audit complex dataLayer pushes and front-end tracking triggers
Collaborate directly with Mobile Product Engineers to define and validate technical specifications for new app event triggers
Enforce a unified global tracking taxonomy and naming convention for UTM parameters across international growth teams
Perform regular attribution reconciliation audits between MMP data, ad-platform reporting, and internal Data Warehouses (BigQuery/Snowflake)
Oversee the technical health and synchronization of dynamic product feeds (XML/JSON) used for localized DPA campaigns across Meta, TikTok, and Google
Design and manage the technical mapping for SKAdNetwork (SKAN 4.0+) conversion values to maximize measurement signals under Apple's privacy frameworks
Ensure all global tracking implementations and pixel deployments strictly adhere to GDPR, CCPA, and regional ePrivacy regulations in the UK, EU, and UAE
Manage the end-to-end RFI/RFP process and technical migration for new MarTech stack components, including CDPs, rETL tools, and automated bidding layers
Orchestrate the technical handoff and 'Rules of Engagement' between Marketing and Data Engineering, acting as the primary translator for business-to-technical requirements
Identify and implement automation workflows using Zapier, Make, or custom scripts to eliminate manual bottlenecks in the marketing operations lifecycle

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Technical Skills Required
Google Tag Manager Meta Conversions API Mobile Measurement Partners (Adjust/AppsFlyer) UTM parameters Attribution logic Server-Side Google Tag Manager (sGTM) Meta TikTok Google BigQuery Snowflake SKAdNetwork (SKAN 4.0+) GDPR CCPA ePrivacy regulations CDPs rETL tools Automated bidding layers Zapier Make Custom scripts
Benefits & Perks
Health Insurance
Work-from-anywhere stipend
Annual wellness & learning credits
Annual all-expenses-paid company retreat

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Nice to Have
Experience with CRM/lifecycle tools (CleverTap, Braze, Iterable)
Familiarity with CDPs and reverse ETL (Segment, Hightouch, Rudderstack)
Basic SQL for validation and troubleshooting (not for building models)
Experience with affiliate platforms (Impact, Partnerize)
Exposure to invoice/PO systems (Tipalti) and marketing cost reconciliation
Privacy compliance knowledge (GDPR, iOS ATT, SKAdNetwork)

Job Description

Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect .Check out more information about Airalo in our Public Handbook: https://airalo-public.notion.site/airalo-public-handbook
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Job Overview
Posted Mar 29, 2026
Employment Internship
Experience Mid-Senior level
Location Spain
Category Programming
Company Airalo
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