DualEntry
United States
Growth Marketing Manager
- AI
- Hubspot
- Python
- SEO
T
Paid Media Marketing Manager
Saudi Arabia
Relocation
AI Summary
Tahaluf is seeking a results-driven Paid Media Marketing Manager to lead innovative international campaigns for record-breaking events. This role involves developing and executing paid media strategies to drive high-quality registrations and leads, optimizing campaign performance, and reporting to senior leadership. Key requirements include proven experience in international paid media, strong analytical skills, proficiency in paid media platforms, and excellent communication in English and Arabic.
Key Highlights
Lead impactful paid strategies for major events like LEAP and Blackhat.
Drive high-quality visitor registrations and qualified exhibitor leads.
Optimize campaign performance and ROI through data-driven analysis.
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Key Responsibilities
Develop and implement targeted paid media strategies to drive visitor registrations and generate qualified leads for exhibitors across all shows in the portfolio.
Manage international and local Exprom (exhibitor promotion) and Visprom (visitor promotion) campaigns, ensuring alignment with sales and marketing objectives.
Collaborate with the sales team on Exprom strategies and the marketing team on Visprom strategies, including targeting, data builds, and channel-specific communication plans.
Brief agencies with clear targets, media plans, and insights from previous campaigns to ensure effective execution.
Oversee the launch and execution of campaigns, continuously optimising for key metrics such as CTR, conversions, and lead quality.
Monitor campaign performance, identifying areas for improvement and implementing changes to maximise ROI optimisation.
Analyse key metrics to determine if creatives need refreshing or if targeting strategies require adjustment.
Prepare detailed monthly reports on campaign performance, providing visibility to senior leadership and the core marketing team.
Focus on increasing the volume of high-quality registrations while improving conversion rates.
Work closely with agencies to ensure campaigns are on track to meet targets.
Partner with the sales and marketing teams to align on goals and strategies.
Leverage insights from other portfolios and past campaigns to inform media planning and execution.
Drive high-quality visitor registrations and qualified exhibitor leads.
Address challenges with high registration volume but low conversion rates by optimising targeting and messaging.
Penetrate new markets unfamiliar with Saudi events through tailored strategies and localised campaigns.
Technical Skills Required
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Benefits & Perks
VVIP Bupa Medical Insurance for you and your family
25 days annual leave
Remote working on Sundays
Working anywhere – 4 weeks every year
School fees contribution, 40,000 SAR per child per year (up to a max of three children)
Residency visa, including yearly dependent fees
Individual annual flight allowance for expats
Local Relocation Package
International Relocation Package
Job Description
Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).
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