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Marketing Automation Manager

United States
Full Remote
This Job is No Longer Active This position is no longer accepting applications

Lead world-class marketing automation initiatives, manage automated marketing journeys, and deliver campaigns that support business objectives.

Key Highlights
Manage automated marketing journeys in Salesforce Marketing Cloud
Develop and deploy multi-channel marketing campaigns
Partner with analytics and marketing teams to evaluate campaign performance
Key Responsibilities
Build, configure, test, and deploy automated, multi-channel marketing campaigns
Conduct comprehensive QA of workflows
Develop landing pages, forms, and data capture experiences
Build and manage audience segmentation
Manage lead-routing and lifecycle automation
Diagnose, troubleshoot, and resolve technical and data-related issues
Partner with analytics, marketing and rev ops teams to evaluate campaign performance
Drive experimentation using A/B and multivariate testing methodologies
Technical Skills Required
Salesforce Marketing Cloud Email Studio Journey Builder Automation Studio Mobile Studio Audience Builder Data Cloud Distributed Marketing Cloud Pages Smart Capture SQL CDP tools HTML CSS
Benefits & Perks
Remote work
Flexible hours (EST)

Job Description

The role presents a remarkable chance to lead world-class marketing automation initiatives! You will work closely with motivated groups in marketing, product, and technology to guarantee seamless management and improvement of automated marketing journeys within Salesforce Marketing Cloud (SFMC). Your contribution will be critical in delivering campaigns that support our business objectives and boost customer engagement.Start = ASAP, mid MarchDuration = 3-4 months with a possible extension beyond thatThis is a fully remote role, working EST hours.
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