Develop and execute customer relationship management and e-mail marketing strategy to foster customer loyalty and retention. Focus on personalized initiatives, segmentation, and data-driven insights. Drive retention and growth through email marketing, messenger marketing, and referral programs.
Key Highlights
Develop and execute CRM and e-mail marketing strategy
Implement personalized initiatives and data-driven insights
Drive retention and growth through various marketing channels
Key Responsibilities
Develop and implement a comprehensive CRM strategy
Own and grow the Email Marketing channel
Manage end-to-end newsletter operations
Drive growth initiatives through automated flows and personalization
Collaborate with the Creative team to brief content needs
Partner with the Customer Service team to streamline one-to-one communications
Technical Skills Required
Klaviyo
Email marketing platforms
Messenger marketing (SMS, WhatsApp)
Customer segmentation (RFM)
Excel/Google Sheets
GA4
Looker
Python or similar programming language
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Benefits & Perks
A bright and spacious design office in the heart of Berlin
Unique opportunity to shape company's future
High level of responsibility and creative freedom
30 days of holidays
Flexible hybrid working model
Subsidized Urban Sports Club membership
Berlin Public Transport pass or German lessons for international employees
Once-per-season gift voucher
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Nice to Have
Experience developing and managing VIP or loyalty programs
Experience leveraging AI-driven personalization for CRM and email campaigns
Job Description
We are looking for a CRM Manager to develop and execute Aeyde’s CRM and E-Mail strategy, with the goal of fostering customer loyalty, increasing customer lifetime value, and driving retention across all direct-to-consumer touchpoints. In this role, you will own our email marketing channel, establish new messaging channels, and implement personalized, data-driven initiatives that enhance the customer experience and strengthen long-term relationships.
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