The Senior Marketing Copywriter at Aeyde will craft and maintain brand-aligned commercial copy across digital and offline channels, including product descriptions, social media, CRM, and wholesale materials. This role requires 3+ years of experience in fashion/luxury marketing, exceptional writing skills, and the ability to adapt tone across platforms while collaborating cross-functionally. The ideal candidate will drive brand storytelling, optimize content for engagement and sales, and manage multiple projects with precision.
Key Highlights
3+ years of experience in copywriting, marketing, or social media within fashion/luxury/consumer brands
Responsible for developing campaign copy across digital (Instagram, TikTok, LinkedIn) and offline touchpoints
Cross-functional collaboration with Marketing, PR, Creative, Merchandising, and E-commerce teams
Key Responsibilities
Develop campaign copy for digital (Instagram, TikTok, LinkedIn) and offline channels aligned with seasonal narratives and commercial objectives
Write and optimize product descriptions, e-commerce content, and CRM communications
Create copy for sales materials, wholesale presentations, and printed brand collateral (magazines, packaging, inserts)
Collaborate with cross-functional teams (Marketing, PR, Creative, Merchandising, E-commerce) to align copy with brand voice and campaign goals
Manage multiple content projects simultaneously, balancing seasonal campaigns with day-to-day business needs
Technical Skills Required
Copywriting
Brand Voice Development
Content Strategy
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Benefits & Perks
Design office in Berlin with focus on employee well-being
Relocation assistance including visa support for international employees
30 days of paid holidays, subsidized Urban Sports Club membership, Berlin Public Transport pass, or German lessons
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Nice to Have
Experience with AI tools
Strong cultural awareness of fashion, design, luxury, and contemporary culture
Proven ability to work with minimal direction and high attention to detail
Job Description
Reporting to the Editorial Content Lead, the Marketing Copywriter is responsible for writing and maintaining commercial copy across Aeyde’s customer touchpoints. Based in Berlin, they will write product descriptions, social media copy, CRM communications, wholesale materials, and other marketing content, ensuring a consistent expression of Aeyde’s voice across channels. Working closely with Marketing, PR & Communications, Merchandising, Creative, and E-commerce, the Marketing Copywriter will develop clear, considered copy for seasonal collections, campaigns, and brand stories. The ideal candidate has strong attention to detail, a sharp understanding of brand voice, and the ability to work across multiple channels and projects at once.
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