Consumer Insights Manager

We're Hiring: Category Insights Manager at Lenny & Larry's

PeopleHive is partnering with Lenny & Larry's on a Category Insights Manager search. Our client is expanding beyond their iconic protein cookies into new categories, and they need a strategic insights leader to guide this growth.

• Love turning data into competitive advantages?
• Energized by uncovering market opportunities that shape innovation and drive sales?
• Thrive at the intersection of analytics and storytelling, balancing syndicated data with strategic impact?

This isn't a back-office analyst role. You'll own category strategy, retailer partnerships, innovation insights, and cross-functional collaboration while partnering with Sales, Marketing, and Innovation teams. High visibility, high impact, high autonomy—perfect for someone who combines analytical rigor with compelling storytelling and thrives in fast-paced, growth-stage environments.

WHAT MAKES THIS ROLE UNIQUE

Strategic Voice of the Brand: You'll be the go-to insights authority, directly influencing C-suite decisions on portfolio strategy, innovation, and market positioning

Growth Phase Impact: Join during our expansion into adjacent categories—your insights will literally shape which products we launch and where we compete

Retailer Partnership Leadership: Present directly to category managers at major retailers (Target, Walmart, Kroger, Whole Foods)—your decks will win distribution and drive revenue

Innovation at the Core: Your consumer insights and white space analysis will fuel our innovation pipeline from concept to commercialization

Data-Driven Culture: Work with a team that actually listens to insights and acts on them—no black hole presentations here

Build What's Missing: Autonomy to create the insights infrastructure, dashboards, and storytelling frameworks that will scale with us

THE ROLE IN DETAIL

As Category Insights Manager, you'll transform complex syndicated data into strategic narratives that drive business results. You'll be equally comfortable diving deep into SPINS data and presenting category opportunities to executive leadership.

Drive Revenue Through Strategic Insights

• Transform SPINS, Numerator, and IRI data into powerful retailer presentations that win meetings and secure distribution
• Build a best-in-class insights library—the sales decks, category stories, and competitive analyses that become our secret weapons
• Partner directly with Sales in key retailer meetings to present data-driven recommendations
• Publish monthly insights reports that inform strategic decisions across Marketing, Sales, and Innovation

Shape Portfolio & Innovation Strategy

• Lead the insights agenda for our category expansion—identify white space opportunities, validate concepts, and build business cases
• Provide strategic guidance on channel and retailer-specific assortment strategies
• Design and analyze consumer research (A&U studies, concept tests, brand tracking) to de-risk innovation decisions
• Monitor competitive landscape and category dynamics to spot threats and opportunities before they become obvious

Support Sales Excellence

• Create compelling, fact-based selling stories rooted in syndicated data and consumer insights
• Develop planogram recommendations that optimize shelf space and drive velocity
• Provide marketing tools and presentations that help Sales win at retail
• Support retailer-specific activations with category expertise and data storytelling

Cross-Functional Partnership

• Collaborate with Innovation to identify consumer needs and validate product concepts
• Work with Marketing to ensure brand positioning aligns with category realities and consumer trends
• Partner with Finance on forecasting and strategic planning
• Act as the voice of the consumer and category expert across all stakeholders

WHO YOU ARE

Required:

• 5-7+ years in consumer/shopper insights within CPG (we want someone who understands retail velocity, category dynamics, and trade strategy)
• SPINS + Numerator expertise required (non-negotiable—these are your daily tools)
• Advanced proficiency with syndicated data platforms (IRI, Nielsen a plus)
• Proven track record designing custom research, analyzing consumer behavior, and translating insights into business impact
• Exceptional presentation skills—you make complex data accessible and compelling for any audience
• CPG category management experience, preferably in food/snacks
• Collaborative mindset—you build bridges, influence without authority, and make everyone around you better

Preferred:

• Food/snack category expertise
• Retail category management or Category Development Manager experience
• Experience with space planning tools (JDA, Apollo, etc.)
• Understanding of trade marketing and promotional strategy
• Multi-channel experience (traditional retail, club, natural, e-commerce)
• Startup or high-growth environment experience

Personality & Work Style:

• Strategic thinker with tactical execution: You craft the vision AND build the decks
• Consumer-obsessed: You start with the "why" behind behavior and let that guide decisions
• Storyteller: You transform data into narratives that change minds and drive action
• Adaptable & resilient: You pivot quickly when priorities shift and stay focused on what matters
• Service-oriented: You view your role as enabling others' success—Sales, Marketing, Innovation all win when you win

WHAT SUCCESS LOOKS LIKE

First 100 Days:

• Built trust with Sales, Marketing, and Innovation by delivering insights that drive immediate action
• Established your insights rhythm—monthly reports, category updates, competitive tracking all running smoothly
• Identified 2-3 quick wins in our data storytelling or insights approach
• Built strong relationships with SPINS, Numerator, and other vendor partners

First Year:

• Your insights directly influenced at least one major portfolio or innovation decision
• Sales team relies on your decks and category stories to win retailer meetings
• Marketing and Innovation reference your consumer research in strategy discussions
• You've improved our insights infrastructure—dashboards, templates, storytelling frameworks all elevated
• Leadership considers you the category expert and strategic thought partner

WHAT WE OFFER

Compensation: $130,000 - $150,000 (based on experience)

Location: Fully Remote

Benefits: Comprehensive health, dental, vision, 401(k), generous PTO

Why Lenny & Larry's:

• Mission-driven: Be part of the better-for-you snacking revolution
• High impact: Your insights directly shape strategy, not just reports that sit in a folder
• Growth opportunity: Scale with a fast-growing brand expanding into new categories
• Data-driven culture: Work with teams that value and act on insights
• Collaborative environment: Partner with passionate professionals across Sales, Marketing, and Innovation
• Autonomy: Own your work, move fast, see results

READY TO TURN DATA INTO DELICIOUS BUSINESS OUTCOMES?

We're looking for someone who shares our passion for using insights to drive growth. If you're excited about transforming market data into competitive advantages during a high-growth phase, let's talk.

Interested? Email your resume to [email protected]

Lenny & Larry's is an equal opportunity employer. We welcome diverse perspectives and are committed to building an inclusive team.

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