Advertising Operations Manager in EUROPEAN UNION

TheSoul Publishing is an award-winning digital studio that produces entertaining, positive and original content for a global audience and distributes it through social media channels as well as streaming platforms. We're a fast-moving, creative and international company: with a global team of 2000+ talents, 40+ projects in 20 languages and 2 billion subscribers worldwide, we don't take our foot off the gas and continue to grow further.

We are looking for a Advertising Operations Manager to join our creative team and add value with their unique skillset!

Responsibilities:

1. Manage ad inventory across desktop and mobile environments, ensuring optimal utilization, accurate forecasting, and seamless performance across platforms.
2. Analyse ad performance data and trends, generate detailed reports, and provide actionable insights to optimise CTR, eCPM, fill rates, and revenue.
3. Implement, maintain, and troubleshoot ad tags, ensuring proper ad delivery, accurate tracking, and minimal downtime.
4. Manage ad inventory within GAM, ensuring optimal utilisation and revenue maximisation.
5. Lead the implementation of programmatic strategies, including Prebid, Open Bidding, TAM integrations, to enhance monetisation.
6. Evaluate and onboard new ad providers, identify growth opportunities, and foster strong relationships with partners.
7. Ensure all campaigns comply with industry standards and regulations, including data privacy laws and ad policies.
8. Monitor emerging ad tech trends, recommend innovative solutions, and identify new monetisation opportunities.

Requirements:

1. 2+ years of experience in digital advertising operations, with a strong focus on Google Ad Manager (GAM).
2. Proven expertise in managing programmatic advertising, including Open Bidding (Google AdX) and Header Bidding integrations (Prebid).
3. Hands-on experience working with TAM (Transparent Ad Marketplace) and onboarding new demand partners.
4. Proven experience in communication and onboarding of new advertising partners.
5. Proficiency in troubleshooting ad-related technical issues, including display and video ad serving.
6. Solid understanding of industry standards such as VAST, VPAID, and familiarity with JavaScript, HTML, and debugging tools.
7. Advanced knowledge of ad tech ecosystems, yield optimisation strategies, and revenue-driving technologies.
8. Strong ability to analyse complex data sets and generate actionable insights.
9. Experience optimising key metrics such as CTR, CPM, fill rate, and overall revenue performance.
10. Familiarity with audience segmentation and monetisation strategies across diverse geographies.
11. Excellent communication skills for effective collaboration across teams and with external partners.
12. English level – Upper-intermediate.
13. Proficiency in Yandex and AdFox ecosystems is a strong advantage.

What we offer:

1. Competitive Salary: Your skills are valuable, and we make sure your compensation reflects that.
2. Work from Anywhere: Embrace remote work and be part of our global team—whether it’s from your couch, a beach, or a cozy café.
3. Continuous Growth: Our internal academy is packed with 800+ courses, resources, and endless opportunities to learn, share, and grow. Plus, you’ll get constant feedback to keep leveling up!
4. No Red Tape: We run on a tech-savvy approach, with clear processes, async communication (fewer meetings, more doing!), and the freedom to launch your own initiatives.
5. Creative & Collaborative Culture: Join a cool international team where creativity thrives, and your ideas are always welcome. At TheSoul Publishing, innovation is part of our DNA!