Brand Manager in CANADA

Job Title: Brand Manager

Location: 100% Remote

Department: Marketing

Reports to: Director of Marketing

Salary Range: $65,000 to $75,000/yr

Job Overview:

We are seeking an experienced and creative Marketing Manager to join our growing team. In this role, you will oversee brand strategy, content calendar planning, content creation, and drive promotional sales initiatives across omni-channels. You will be instrumental in both customer acquisition and retention, working closely with our marketing operations team to expand and optimize our core programs, including reviews, loyalty programs, and beyond. Additionally, you will play a key role in shaping our future roadmap for User-Generated Content (UGC) and affiliate marketing programs.

Key Responsibilities:

• Managing acquisition and retention on brands e-commerce store.
• Content Calendar Management: Plan, develop, and execute the digital content calendar across all marketing channels (email, social media, blog, website, etc.), ensuring consistency with brand messaging and business goals.
• Content Creation: Write compelling, on-brand content for various digital platforms to engage, inform, and convert potential customers.
• Promotional Sales Planning & Execution: Develop and implement strategies for promotional campaigns, special sales events, and other customer-facing initiatives to drive revenue and improve customer loyalty.
• Customer Acquisition & Retention: Lead strategies to grow the customer base and optimize the customer journey to enhance lifetime value, working across multiple channels including email marketing, paid media, loyalty programs 
• Agency Management: Manage agencies and contract workers for paid acquisition, website development and any graphics work.
• Program Expansion: Collaborate with marketing operations to enhance the functionality and performance of key marketing programs. 
• Affiliate & UGC Marketing: Working closely with social media specialists, assisting in developing a roadmap for affiliate marketing and user-generated content initiatives, identifying partnership opportunities, and managing relationships with affiliates and brand advocates.
• Data & Analytics: Analyze campaign performance, identify areas for improvement, and adjust strategies accordingly to maximize ROI.
• Collaboration: Work closely with cross-functional teams such as Product Development, Creative, and Customer Service to ensure alignment on key initiatives and promotions.
• Budget Management: Oversee marketing budgets and allocate resources effectively to ensure maximum return on investment.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3-5 years of experience in brand, digital marketing, content creation, or similar roles.
• Strong knowledge of content marketing, email marketing, SEO, paid media, and social media strategy.
• Experience with customer acquisition and retention strategies, including loyalty programs, UGC, and affiliate marketing.
• Experience in driving growth and expanding presence in the U.S. market. 
• Experience with omni-channel marketing
• Excellent written and verbal communication skills with a keen eye for detail.
• Data-driven mindset with the ability to analyze performance metrics and adjust strategies accordingly.
• Proficiency in marketing automation tools, CRM platforms, and web analytics
• Strong project management skills with the ability to handle multiple initiatives simultaneously.
• A creative thinker with the ability to develop and execute innovative marketing campaigns.

Preferred Skills:

• Experience with eCommerce or direct-to-consumer subscription based brands with experience in the following tech-stack: Shopify Plus, Klayvio, Gorgias, Yotpo, Unbounce 
• Experience with natural health supplements in the female wellness space.
• Familiarity with UGC platforms, affiliate marketing tools, and loyalty program management.
• Knowledge of ad platforms Meta, tik tok, google, and experience with programmatic ads 
• Candidates who are bilingual in French and English will be given strong consideration
• Experience in the US is an asset. 

Benefits:

• Competitive salary and performance-based bonuses
• Health, dental, and vision insurance
• Paid time off and company holidays
• Opportunities for career growth and professional development