Hire Rightt - Executive Search company
Job Title: Senior Marketing Director - Exhibition
Location: Dubai, UAE
Reports to: Chief Marketing Officer
Employment Type: Full-time
Position Overview
We are seeking an accomplished and visionary Senior Marketing Director to lead the marketing efforts for a portfolio of premier exhibitions and events in Dubai, one of the world’s most dynamic and thriving business hubs. The successful candidate will be responsible for developing and executing integrated marketing strategies, driving audience and exhibitor engagement, and positioning our events as market leaders. This role is suited for a marketing professional with exceptional leadership skills and extensive experience in the exhibitions or events industry.
Key Responsibilities
Strategic Marketing Leadership
Design and implement comprehensive marketing strategies aligned with organizational goals to drive event attendance, exhibitor participation, and sponsorship opportunities.
Lead the development of annual marketing plans, budgets, and timelines while ensuring the highest return on investment.
Market Insights and Audience Understanding
Conduct in-depth market research to identify trends, competitive dynamics, and audience behavior within the MENA region.
Translate insights into actionable strategies to effectively target and engage key demographics.
Multi-Channel Campaign Management
Oversee the creation and execution of integrated campaigns leveraging digital platforms (SEO/SEM, email, social media, and content marketing) and traditional channels (print, OOH, and PR).
Ensure campaigns deliver consistent, impactful messaging that enhances brand equity and drives engagement.
Brand Management and Positioning
Maintain brand integrity across all marketing initiatives, ensuring alignment with organizational values and objectives.
Strengthen the brand’s market presence, positioning events as must-attend experiences for industry leaders and stakeholders.
Leadership and Team Development
Build, inspire, and mentor a high-performing marketing team to deliver outstanding results.
Collaborate cross-functionally with sales, operations, and content teams to align marketing efforts with broader business objectives.
Performance Metrics and Reporting
Set and monitor KPIs for all marketing activities, providing regular performance reports and actionable recommendations to senior leadership.
Use data analytics to continually optimize campaigns and improve ROI.
Innovation and Future-Proofing
Stay ahead of industry trends and introduce innovative marketing approaches, including AI, AR/VR, and cutting-edge event technologies.
Drive the digital transformation of marketing practices, leveraging advanced tools and platforms.
Qualifications and Experience
Education: Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
Experience:
Minimum 10 years of progressive marketing experience, with at least 5 years in a senior leadership role within the exhibitions, events, or MICE industry.
Proven expertise in developing and executing large-scale marketing campaigns in the MENA region.
Technical Proficiency: Advanced knowledge of digital marketing tools, CRM systems, marketing automation platforms, and data analytics software.
Skills and Competencies
Strong strategic thinking and analytical capabilities, with a proven ability to deliver results.
Exceptional leadership and team management skills, with a focus on fostering collaboration and innovation.
Outstanding verbal and written communication skills in English; proficiency in Arabic is an advantage.
Adept at managing multiple priorities in a fast-paced, dynamic environment.
Why Join Us?
Opportunity to work on globally recognized exhibitions in a dynamic and fast-growing market.
Be part of a forward-thinking organization committed to innovation and excellence.
Attractive tax-free compensation package, including comprehensive benefits and relocation assistance (if applicable).
