CMO / Digital Marketing Director / Acquisition Director in BULGARIA

Company Overview:  

Claryfi is a rapidly growing IT outsourcing company based in the scenic coastal city of Varna, Bulgaria. We specialize in developing cutting-edge digital platforms tailored to the unique needs of businesses. With a strong focus on innovation and adaptability, we've established ourselves as a trusted partner for digital operators, known for delivering solutions that foster trust and operational excellence.

Key Responsibilities:

• Marketing Strategy Development: Craft and implement a robust marketing strategy aligned with the company’s growth stages, with a key focus on driving customer acquisition.
• Customer Acquisition Leadership: Lead customer acquisition efforts, leveraging data and insights to drive efficient subscription growth across various channels.
• Media Mix Optimization: Strategically manage and optimize the media mix to maximize acquisition across channels including social media, search engines, influencers, and affiliate networks.
• Analytics Management: Oversee the analytics team to deliver subscriber forecasts, track viewing trends, develop segmentation models, and measure the impact of CRM campaigns.
• Budget Management: Prepare and manage the digital marketing budget, ensuring effective allocation of resources to maximize ROI.
• Team Building & Leadership: Organize, build, and lead a high-performing digital marketing team, motivating them to achieve ambitious goals.
• Competitive Research: Conduct thorough research on competitors, analyze benchmarks, and provide actionable insights to enhance marketing strategies.
• Performance Measurement: Regularly measure and report on ROI and KPIs, making data-driven adjustments to optimize campaign performance.

Requirements:

• Experience: At least 3 years in a relevant marketing role (preferably 5 or more).
• Language Skills: Proficiency in English at B2 level or higher.
• Digital Marketing Expertise: Demonstrated experience designing and implementing successful digital marketing campaigns.
• Analytical Skills: Extensive experience with online marketing tools, data analysis, and working with analytics teams to derive actionable insights.
• Budget Management: Proven track record in effective budget planning and management.
• Technical Knowledge: Basic understanding of web design procedures.

Will be a Plus:

• Media Buying Experience: Experience in buying and optimizing acquisition campaigns, with a strong background in media buying.
• Industry Knowledge: Experience in the iGaming or Crypto industries is a strong advantage. 

Benefits:

• Flexible Work Schedule: Full-time position with flexible hours from 9 (10) to 18 (19), Monday to Friday.
• Generous Leave Policy: 20 working days of paid vacation and 12 days of paid sick leave.
• Relocation Support: A comprehensive relocation package to help you settle comfortably in Varna.
• Creative Work Environment: An office setup designed for comfort and creativity, with all the amenities you need for a productive day.
• Culinary Perks: Enjoy daily business lunches featuring traditional Bulgarian and Eastern European cuisine.
• Team Building & Growth: Participate in regular team-building events and take advantage of opportunities for professional growth within the company.

We encourage you to apply if you see yourself in this role and are excited about the opportunity to make a significant impact.

We look forward to welcoming you to the Claryfi team and working together to achieve our shared goals!

To Apply:

You can contact us and send your CV by email: katerina.al@claryfi.com