Our client is an up-and-coming digital marketing agency in the USA, seeking an experienced SEO Specialist to join their digital marketing team. They are dedicated to expanding their team with passionate individuals who thrive in dynamic environments.
About the Role:
We are looking for an experienced SEO Specialist to enhance our client's innovative marketing strategies. This role is crucial for optimizing websites, videos, and eBooks to improve search engine rankings and boost organic traffic. The ideal candidate will have 3-5 years of experience in SEO, including keyword research, on-page optimization, technical audits, and a proven track record in optimizing multimedia content.
Experience in the personal injury or law firm industry is a plus.
What You'll Be Doing:
Conduct thorough keyword research to identify valuable opportunities for organic traffic growth.
Optimize video content for search engines, including video metadata, tags, and descriptions.
Ensure eBooks are optimized for search engines, considering aspects like file structure, keywords, and distribution channels.
Monitor and analyze website, video, and eBook traffic, rankings, and user engagement metrics using tools like Google Analytics, Search Console, and video analytics platforms.
Perform technical SEO audits and implement recommendations to enhance website, video, and eBook performance.
Who Are We Looking For?
3-5 years of proven experience in an SEO-focused role with a strong track record of delivering measurable results, including in the optimization of videos and eBooks.
Deep understanding of SEO best practices, search engine algorithms, and ranking factors.
Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, and Google Analytics.
Experience with video and eBook optimization tools and platforms.
Strong analytical skills with the ability to interpret data and draw actionable conclusions.
