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Senior Marketing Manager (Mobile Growth & Performance Marketing)

appnation • Türkiye
Relocation
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Lead end-to-end user acquisition and growth for a top-performing AI translation app, optimizing multi-channel campaigns across Google Ads, Meta, TikTok, and Apple Search Ads. Drive performance marketing, ASO, and creative strategies while collaborating with Product, Data, and Creative teams to maximize retention, LTV, and revenue. Requires 3+ years of hands-on mobile UA experience with strong analytical and ownership skills.

Key Highlights
Own end-to-end growth strategy for a high-growth AI translation app with millions of users
Manage multi-channel UA campaigns (Google Ads, Meta, TikTok, Apple Search Ads) with a focus on ROAS, LTV, and retention
Collaborate with Product, Data, and Creative teams to optimize the growth funnel and improve user experience
Key Responsibilities
Plan, execute, and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, and TikTok
Drive Apple Search Ads performance and contribute to ASO efforts to maximize store visibility and conversion
Analyze campaign performance using MMPs (AppsFlyer/Adjust) and optimize for long-term revenue and monetization
Collaborate with Product teams to translate marketing insights into better user experiences and business outcomes
Shape ad concepts and messaging with Creative teams, using performance insights to improve ad performance
Take ownership of the growth funnel from install to subscription, focusing on retention and monetization
Build platform partnerships and explore new growth channels and strategies
Technical Skills Required
Mobile User Acquisition (UA) Apple Search Ads Performance Marketing
Benefits & Perks
Private health insurance
Meal and commute support
Relocation support
Nice to Have
Experience with AppLovin or Web-to-App attribution
Familiarity with SKAN (App Tracking Transparency)
Experience with ASO (App Store Optimization)

Job Description

About AppNation

We build AI-powered mobile apps that reach millions of users worldwide.

Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ users globally and ranked among the top apps in 30+ countries.

We are a team of builders: designers, engineers, and marketers who move fast, take ownership, and create products used by millions.

About the Role

We're looking for a Marketing Manager to drive the growth of one of our flagship AI-powered apps, a top performer in the highly competitive AI translation category with millions of users worldwide.

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