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Senior Performance Marketer – Growth Strategy (eCommerce & Paid Media)

thetalo.co • Apac
Remote
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Own high-spend eCommerce paid media accounts across Meta, Google, and other channels while driving commercial growth for DTC brands. Diagnose performance constraints, optimize creative and financial strategies, and build testing roadmaps to improve LTV:CAC, contribution margin, and profitability. Requires 4–7 years of hands-on experience, commercial acumen, and client-facing accountability.

Key Highlights
Own end-to-end paid media performance for high-spend eCommerce accounts ($80K+/month) across Meta, Google, and other channels
Combine technical execution with commercial strategy (LTV:CAC, contribution margin, forecasting, and profitability)
Autonomy with structured development, client-facing ownership, and accountability for business outcomes
Key Responsibilities
Own paid media performance across Meta and Google, including campaign architecture, optimization, and scaling
Diagnose growth constraints using advertising, creative, conversion, attribution, and financial data to drive profitability
Develop and prioritize testing roadmaps based on expected profit and growth impact, including creative fatigue and funnel optimization
Connect marketing performance to commercial outcomes (LTV:CAC, contribution margin, aMER, payback period, and profitability)
Build and maintain client relationships with clear communication, risk management, and data-driven recommendations
Identify opportunities beyond ad accounts (offers, geography, funnel, channel mix, incrementality, and conversion)
Share learnings, challenge assumptions, and contribute to technical discussions and team collaboration
Technical Skills Required
Paid Media (Meta & Google Ads) eCommerce Growth Strategy Commercial & Financial Analysis (LTV:CAC, MER/aMER, contribution margin)
Benefits & Perks
Base salary range: $60,000–$156,000/year (varies by experience)
8–15% bonus structure
Fully remote work with Melbourne time zone overlap
Significant coaching and development (weekly round-tables, individual sessions)
Nice to Have
Experience with TikTok Ads
Advanced tracking, CRO, email/SMS, affiliate marketing, or copywriting
Broader eCommerce growth strategy expertise

Job Description

Performance Marketer — Growth Strategy

Global | Remote | Full-Time

Own paid performance. Think commercially. Help serious DTC brands scale profitably.

About the Company

We’re a performance marketing and growth partner to 8- and 9-figure consumer brands.

We combine paid media, creative strategy, measurement, financial thinking, and eCommerce strategy to solve one problem: how to scale customer acquisition while producing better financial outcomes.

We’re an ambitious, high-performance environment built around technical excellence, continuous education, accountability, and value creation. Our goal is to become one of the world’s most respected DTC growth partners for nine-figure brands.

The Role

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