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Vice President of Brand

superpower • San Francisco Bay Area
Visa Sponsorship Relocation
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AI Summary

Lead Superpower's brand strategy, positioning, and integrated campaign roadmap to build a trusted health brand. Own the brand budget, team, and partner network while driving community, events, and organic social initiatives. Require proven consumer‑brand leadership with measurable impact on awareness and acquisition.

Key Highlights
Full ownership of brand strategy, positioning, and integrated campaigns
Leadership of brand team, budget, and external partner ecosystem
Accountability for measurable brand impact on awareness, consideration, and member acquisition
Key Responsibilities
Own brand strategy and positioning, translating customer research and cultural insight into a differentiated brand promise.
Define audience priorities, messaging, and brand expression to guide all brand work.
Set the integrated campaign calendar and lead initiatives from brief through production, launch, and evaluation.
Establish creative standards and work directly with copy, design, and production specialists to ensure recognizable and memorable brand output.
Build a scalable brand system that supports decision‑making as the product offering expands.
Develop and execute community, events, and organic social strategies to foster connections between Superpower and its audience.
Create a sustained visibility plan that leverages content, creators, member stories, and cultural partnerships between major campaigns.
Manage the brand budget, prioritize investments, and measure impact on awareness, consideration, branded search, and qualified demand.
Recruit, develop, and lead the brand team and external partner network, setting clear processes for briefs, creative reviews, production, and learning.
Partner with Paid Media, Growth, Product, Clinical, and Member Experience teams to align brand promises with acquisition and service delivery.

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Technical Skills Required
Brand Strategy Integrated Campaign Management Budget Management
Benefits & Perks
Visa sponsorship
Relocation assistance

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Nice to Have
Experience in consumer health, wellness, subscriptions, or similar trust‑focused categories
Track record taking a brand from an engaged early audience to broader consumer recognition
Experience linking cultural partnerships, community, or member advocacy to measurable demand

Job Description

Job DescriptionSuperpower is building a new health system to extend and enhance human life. We bring testing, personalized insights and ongoing care together to help people understand their health and take action earlier.Our challenge is to make proactive healthcare understandable, desirable and trusted enough that people choose to act. We want Superpower to become the brand people turn to when they decide to take ownership of their health.We’re looking for a VP Brand to make Superpower a widely recognized and trusted health brand that people actively seek out.
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Job Overview
Posted Date Oct 07, 2026
Employment Type Full-time
Experience Level Not Applicable
Location San Francisco Bay Area
Category Programming
Company superpower
Mentioned Skills
ai storytelling

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