AI Summary
Drive new-logo pipeline growth for Business & Government audiences through integrated, multi-channel demand generation programs. Translate go-to-market strategy into compelling campaigns, focusing on ABM, field activation, and performance optimization. Requires 5+ years of B2B demand generation experience and a strong AI-forward mindset.
Key Highlights
Responsible for driving new-logo pipeline growth targeting Business & Government audiences.
Combines campaign strategy, execution, ABM, field activation, attribution, content, and performance optimization.
Strong focus on data, accountability, and AI-enabled workflows for campaign efficiency and personalization.
Key Responsibilities
Own and execute the integrated campaign calendar for new-logo acquisition within the Business & Government segment.
Translate go-to-market positioning, competitive differentiation, and audience insights into compelling campaign narratives, messaging, and assets.
Execute multi-channel demand generation programs across paid media, email, content syndication, webinars, and field-event integrations.
Design and manage account-based marketing programs for priority accounts.
Support visibility in AI-generated research environments by identifying relevant prompts, themes, and buyer questions.
Partner with marketing channel teams to ensure programs work together effectively.
Coordinate regional field activations, including roadshows, executive dinners, partner events, and third-party conferences.
Contribute to flagship customer events by aligning field activation with broader campaign strategy.
Track event and campaign attribution in partnership with Marketing Intelligence.
Own a direct pipeline contribution target, review performance regularly, and proactively course-correct campaigns.
Use intent data and buying signals to prioritize audiences, personalize outreach, and improve campaign targeting.
Partner with Marketing Intelligence and Marketing Operations to maintain accurate multi-touch attribution, lead routing, segmentation, and campaign tracking.
Brief and collaborate with Content and Brand teams on various marketing assets.
Align with Product Marketing on sales enablement and ensure messaging consistency.
Identify customer engagement, advocacy, and product-usage signals indicating expansion opportunities.
Present campaign results and recommendations during weekly pipeline reviews.
Build and use AI-enabled workflows, models, and automations to improve campaign analysis, audience personalization, forecasting, reconciliation, and performance optimization.
Influence cross-functional stakeholders across Sales, Customer Success, Marketing, and related teams.
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Technical Skills Required
Benefits & Perks
Base salary of $86,900–$90,000
Fully remote position within the United States
Flexible work environment
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Nice to Have
Experience marketing to corporate, government, or public-sector audiences is preferred.
Familiarity with generative engine optimization (GEO) and optimizing content for visibility within AI-generated answers is preferred.
Experience with AI SDR platforms or outbound sequencing tools integrated into campaign workflows is a plus.
Experience contributing to flagship customer events or user conferences as part of an integrated campaign strategy is desirable.
Job Description
This role is responsible for driving new-logo pipeline growth through integrated, multi-channel demand generation programs targeting Business & Government audiences.You will translate go-to-market positioning and segment strategy into compelling campaigns that generate measurable pipeline and accelerate revenue opportunities.The position combines campaign strategy and execution with account-based marketing, field and event activation, attribution, content development, and performance optimization.You will work closely with Sales, Product Marketing, Marketing Intelligence, Marketing Operations, Customer Growth, and Creative teams in a highly collaborative environment.
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