Lead the technical execution of Formic’s GTM stack, designing AI-powered marketing systems and multi-channel campaigns to scale lead generation. Bridge technical precision with creative campaign ideation, ensuring measurable performance and data-driven optimization. Collaborate cross-functionally to build scalable, high-impact marketing infrastructure for a fast-growing automation startup.
Key Highlights
Technical ownership of GTM tech stack, AI-driven workflows, and multi-channel campaign systems
3+ years in Growth Marketing/GTM Engineering with hands-on tech stack deployment in B2B
Creative + analytical role requiring campaign ideation, data analysis, and cross-functional collaboration
Key Responsibilities
Design and deploy AI-powered outreach systems and automated workflows to drive scalable lead generation
Architect and manage the full GTM tech stack (CRM, marketing automation, analytics) for pipeline growth
Build multi-channel campaigns (email, video, social, paid) with tracking, attribution, and performance measurement
Create and maintain dashboards/reporting systems for pipeline metrics, CAC, and conversion data
Identify inefficiencies in the GTM stack and propose/implement technical solutions
Collaborate with content, design, and sales teams to ensure on-brand campaign execution
Support A/B testing frameworks and translate insights into iterative campaign improvements
Maintain data quality and integrity across marketing/sales platforms
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Technical Skills Required
Marketing Technology Stacks (CRM, automation tools, AI workflows)
AI Tools (LLMs like Claude/OpenAI for GTM automation)
Data Analysis & Measurement (ROI, CAC, attribution tracking)
Benefits & Perks
Equity in Formic (stock option program)
Competitive & uncapped commission structure
Comprehensive healthcare coverage (99% premium covered)
Paid parental leave (up to 12 weeks)
Company-sponsored 401(k)
Home office stipend & monthly cell phone reimbursement
Flexible time off policy
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Nice to Have
Experience with tools like Apollo.io, Instantly, HeyGen, or similar GTM platforms
Bachelor’s degree in Decision Intelligence, Marketing Analytics, or Computer Science (or equivalent)
Cross-functional collaboration experience with Sales/RevOps leadership
Job Description
Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.
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