Senior analytical role focused on improving marketing performance and enabling data-driven investment decisions through marketing budget allocation across products, channels, and traffic sources. Develop Early LTV models, analytical frameworks, and contribute to AI-powered analytics initiatives in a fully remote international environment. Requires strong SQL, A/B testing, statistical analysis, and performance marketing economics expertise.
Key Highlights
Shape the logic behind marketing budget allocation across products, channels, and traffic sources
Develop Early LTV models and analytical frameworks for performance marketing decisions
Contribute to AI-powered analytics initiatives for root-cause detection and opportunity discovery
Fully remote, full-time position with an international distributed team
Combines advanced analytics, experimentation, performance marketing economics, and predictive modeling
Key Responsibilities
Design the high-level logic, rules, and models used to allocate marketing budgets across products and traffic sources
Develop and validate Early LTV metrics and models to support intra-week performance marketing decisions and dynamic budget allocation
Build analytical frameworks and tools for performance diagnostics, identifying performance drivers, growth opportunities, and anomalies
Contribute to the development of an internal AI-based analytics tool focused on performance analysis, root-cause detection, and opportunity discovery
Support the unified BI layer through metric definition, data validation, and selected analytical use cases
Translate analytical findings into actionable business rules, recommendations, and decision-making models
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Technical Skills Required
SQL
A/B Testing
Statistical Analysis
Benefits & Perks
Fully remote, full-time opportunity
28 calendar days of vacation per year
7 wellness days per year
Referral bonuses of up to $5,000
50% reimbursement for professional training and conferences
Corporate discounts for English lessons
Health benefits with up to $1,000 gross per year reimbursement
Workplace support and equipment reimbursement
Gamified recognition system with redeemable rewards
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Nice to Have
Experience with Python for data analysis and modeling
Experience with forecasting, optimization, budget allocation models, Early LTV/predictive LTV
Experience with automated analytical products and AI/LLM-based analytics tools
Experience with BI tools such as Superset, Tableau, or Power BI
Experience with Google Sheets and/or Excel
Job Description
This is a senior analytical role focused on improving marketing performance and enabling smarter, data-driven investment decisions. You will shape the logic behind marketing budget allocation across products, channels, and traffic sources. The role combines advanced analytics, experimentation, performance marketing economics, and predictive modeling. You will develop Early LTV models and analytical frameworks that help teams react quickly to performance changes. You will also contribute to AI-powered analytics initiatives designed to uncover root causes, opportunities, and anomalies. Working in a distributed international environment, you’ll have significant scope to turn complex data into practical business decisions.
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