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Lead Product Designer

torentify • Netherlands
Visa Sponsorship Relocation
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Lead Product Designer to own product design across Secfi's fintech and wealth technology products, including the AI financial planner Maeve, portfolio tools, and equity planning. Shape design standards, evolve the design system, and bring a new brand identity into product experiences. Requires 8+ years of product design experience with strong visual, interaction, and prototyping skills.

Key Highlights
Second designer on the team reporting to Head of Product & Tech with significant ownership in a small, evolving design function
90% product design and 10% brand work across Maeve (agentic financial planner), portfolio value tracker, equity planning tools, onboarding and financing flows
8+ years of product design experience required with strong generalist skills in prototyping, user testing, and AI-assisted design
Key Responsibilities
Own product design across Secfi's core products and customer experiences
Design how customers interact with Maeve, including how the AI planner appears, communicates, and builds trust when advising users about money
Shape the portfolio value tracker as it evolves from a static valuation view into a live experience incorporating pricing signals, market news, and AI-generated insights
Design and maintain equity planning tools, onboarding experiences, and financing flows used by tens of thousands of customers
Bring the new brand identity into the product, including the design system, product surfaces, and website
Work with the external rebrand agency alongside the Head of Product & Tech
Take products and features from initial concept through detailed design and shipped product
Conduct prototyping and user testing
Improve and evolve Secfi's design system
Work closely with engineers, product managers, and executive stakeholders on design decisions
Contribute to selected brand work, including landing pages, campaign visuals, and pitch slides
Define design standards and help shape the design function as the team grows
Technical Skills Required
Product design UI/UX design Prototyping
Benefits & Perks
Work visa sponsorship
30% ruling processing
Relocation credit
Lunch on office days
Company trips
Up to 4–6 weeks fully remote per year
High-trust working environment
Ownership and opportunity to shape the design function
Nice to Have
Financial product experience, including fintech, brokerage, trading, or other products involving money
Mobile app design experience
Experience building or evolving design systems
Brand and marketing design experience alongside strong product design skills
Experience simplifying complex information for users with limited domain knowledge

Job Description

# Lead Product Designer

## About the Role

Secfi is seeking a Lead Product Designer to own product design across its fintech and wealth technology products. As the second designer on the team, you will work alongside an experienced remote product designer and report to the Head of Product & Tech. The role offers significant ownership in a small and evolving design function, with responsibility for shaping product experiences, design standards, and how design operates as the team grows.

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