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Senior Email & Lifecycle Marketing Manager

Enhesa • Washington Dc-baltimore Area
Remote
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Enhesa is seeking a Senior Email & Lifecycle Manager to own and elevate our prospect email and nurture engine, driving pipeline growth across our enterprise B2B SaaS portfolio. You will lead lifecycle strategy, segmentation, and automated journeys, while strengthening our newsletter program as a key engagement channel. This role requires 6+ years of B2B SaaS email/lifecycle experience, hands-on HubSpot expertise, and a data-driven mindset.

Key Highlights
Own the prospect lifecycle strategy across key funnel stages, from lead acquisition through sales qualification.
Build and optimize persona-led nurture journeys and strengthen the newsletter program as a core engagement channel.
Design, build, and optimize automated email journeys to improve engagement and MQL to SQL conversion.
Develop and execute an experimentation roadmap and maintain clear documentation and lifecycle standards.
Build simple, commercially focused lifecycle reporting and translate performance data into actionable recommendations.
Key Responsibilities
Own the prospect lifecycle strategy across key funnel stages
Define clear segmentation and persona frameworks
Build and optimise persona-led nurture journeys
Strengthen and structure the newsletter programme as a core engagement channel
Align lifecycle communications with demand generation and sales priorities
Design, build and optimise automated email journeys
Improve engagement and MQL to SQL conversion
Develop and execute an experimentation roadmap
Maintain clear documentation and lifecycle standards
Build simple, commercially focused lifecycle reporting
Translate performance data into actionable recommendations
Partner cross-functionally to ensure alignment across marketing and sales
Technical Skills Required
HubSpot Email Marketing Lifecycle Marketing
Benefits & Perks
Competitive salary package & benefits
Flexible home-working policy
Work/life balance
Fast-paced and driven environment
Accountability and pride for your projects

Job Description

Who We Are:

Enhesa is the leading provider of regulatory and sustainability intelligence worldwide. As a trusted partner, we empower the global business community with the insight to act today and prepare for tomorrow to create a more sustainable future - positively impacting our environment, our health, our safety, and our future. Navigating the fast-changing compliance and sustainability landscapes, we help them understand not just what they should do (first) but also how to do it. Both in their unique business and anywhere in the world. Now and in the future.

Our Mission:

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