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Senior Product Marketing Manager (North America)

etiya • Netherlands
Remote
Apply Now

Drive strategic marketing and go-to-market strategies for Etiya's B2B enterprise software portfolio in the North American market. Define product positioning, messaging, and value propositions while collaborating with product, sales, and global marketing teams. Requires 5+ years of product marketing experience and a proven track record in the B2B enterprise software sector.

Key Highlights
Fully remote position open to candidates worldwide
Focus on the North American B2B enterprise software market
Strategic link between product, sales, and marketing execution teams
Key Responsibilities
Develop and execute product marketing and go-to-market strategies tailored to the North American market.
Conduct market research and competitive analysis to identify opportunities and inform strategic decisions.
Collaborate with the product management team to define marketing messages and value propositions.
Craft strategic content including use cases, blogs, whitepapers, briefs, and value propositions.
Plan and execute product launches and marketing campaigns from conception to completion.
Align with the sales team to ensure messaging resonates with target audiences and drives adoption.
Develop channel strategy recommendations across digital, content, and event channels.
Measure and analyze campaign performance and effectiveness to optimize results.
Surface market feedback to inform the product roadmap and messaging evolution.
Technical Skills Required
Go-to-Market Strategy Product Positioning Market Research
Benefits & Perks
Fully remote work
Technical, leadership and soft skill training
Nice to Have
Native-level English fluency

Job Description

We welcome team players, who will embrace our culture and values, our innovative and daring approach and our overarching commitment to the betterment of society and the environment!

WHO ARE WE?

We are a global technology company with more than 1600 employees in 3 continents, developing AI-driven digital transformation applications, based on international standards and best practices.

We have offices and customers in Turkey, Canada, Ukraine, Netherlands, USA, Singapore and UAE and have been recognized and awarded by independent organizations worldwide.

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