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Creative Director, Marketing (Visual Brand & Creative Strategy) - Purdue Global
Remote
AI Summary
Lead Purdue Global’s visual and creative identity by setting creative vision and driving execution across marketing channels. Manage and mentor a creative team to produce high-quality, on-brand marketing materials and campaigns. Require 8–10+ years of creative leadership experience, strong creative strategy, Adobe Creative Suite proficiency, and experience guiding AI tool adoption ethically.
Key Highlights
Shape and execute Purdue Global’s creative vision and brand consistency across all channels
Lead a cross-functional creative team to deliver integrated marketing creative assets on time and within budget
Evaluate and oversee ethical adoption of generative AI tools while maintaining brand integrity and quality
Key Responsibilities
Articulate a creative vision aligned with Purdue Global’s brand, marketing strategy, and business objectives.
Translate marketing objectives and audience insights into innovative creative concepts.
Stay abreast of industry trends, emerging technologies, and best practices in design, marketing, and higher education.
Champion a culture of creativity, collaboration, and continuous improvement within the creative team.
Oversee development and production of marketing materials across digital advertising, web, email, social media, presentations, internal communications, and event materials.
Ensure all creative output is on-brand, visually appealing, and effectively communicates the desired message.
Manage the creative workflow to deliver projects on time and within budget.
Maintain high standards of quality and accuracy in creative work.
Evaluate, integrate, and oversee ethical and effective use of generative AI tools in the creative workflow.
Develop internal guidelines and best practices for using AI while maintaining brand integrity and originality.
Train team members on new AI technologies and appropriate application in creative production.
Monitor AI/ML developments relevant to creative production and recommend strategic tool adoption.
Lead, mentor, and inspire designers, copywriters, and multimedia specialists.
Provide direction and constructive feedback, and support professional development.
Foster a collaborative and inclusive team environment.
Allocate team resources by managing workload and prioritizing projects.
Recruit, hire, and onboard new team members as needed.
Ensure brand consistency across all channels and maintain brand guidelines and style guides.
Collaborate with other departments to ensure brand alignment.
Work with the CMO and other marketing leaders to develop and execute integrated marketing campaigns.
Collaborate with cross-functional partners (e.g., web developers, IT, academic program directors) to ensure seamless creative execution.
Present creative concepts and strategies to stakeholders and communicate the rationale and impact of creative decisions.
Manage relationships with external vendors (e.g., agencies and freelancers) as needed.
Use data and analytics to inform creative decisions and measure campaign effectiveness.
Track and report key performance indicators (KPIs) related to creative performance.
Continuously optimize creative assets using data-driven insights.
Technical Skills Required
Benefits & Perks
Target salary up to $125,000
Nice to Have
Higher education marketing experience
Video production and editing software experience (e.g., Premiere Pro, After Effects)
UX/UI best practices knowledge
Knowledge of accessibility standards (WCAG) for digital content
Demonstrated proficiency with MS Office suite software (e.g., Word, Excel, PowerPoint) and Google applications (e.g., Gmail, Chat, Meet)
Job Description
Purdue Global
Part of the respected Purdue University system, with its 150-year legacy of innovation and accessibility, Purdue Global delivers personalized online education tailored to adults who have work and life experience beyond the classroom, giving them the support and flexibility they need to achieve their career goals.
Purdue Global's students are working parents, veterans, career changers, and driven adults who strive for more: more recognition, more support, and more opportunity. They're not going back to school; they're coming back bigger, stronger, and more prepared than ever, with a degree they're proud of and employers respect.
Every piece of content is a chance to show these students what's possible, and that genuinely changes lives.
Our Opportunity
The Creative Director is a visionary leader responsible for shaping and executing the visual and creative identity of Purdue Global. This role will lead a team of designers, copywriters, and multimedia specialists to develop compelling and effective marketing materials across all channels. The Creative Director ensures brand consistency, elevates the quality of creative output, and drives innovation in our marketing efforts. This role is crucial in attracting prospective students, engaging current students, and strengthening the overall brand perception of Purdue Global.
What To Expect In This Role
- Creative Vision & Strategy:
- Articulate a clear and compelling creative vision for Purdue Global that is aligned with our brand and marketing strategy along with our business objectives.
- Translate marketing objectives and audience insights into innovative and effective creative concepts.
- Stay abreast of industry trends, emerging technologies, and best practices in design, marketing, and higher education.
- Champion a culture of creativity, collaboration, and continuous improvement within the creative team.
- Creative Execution & Production:
- Oversee the development and production of all marketing materials, including:
- Digital advertising (display, social media, video)
- Website design and content
- Email marketing templates and content
- Social media graphics and videos
- Presentations and other internal communications materials
- Event materials (as needed)
- Ensure all creative output is on-brand, visually appealing, and effectively communicates the desired message.
- Manage the creative workflow, ensuring projects are delivered on time and within budget.
- Maintain high standards of quality and accuracy in all creative work.
- Adoption and Oversight of AI Tools:
- Evaluate, integrate, and oversee the ethical and effective use of generative AI tools (e.g., image generation, copywriting assistance) within the creative team’s workflow.
- Develop internal guidelines and best practices for leveraging AI to enhance creative efficiency and output while maintaining brand integrity and originality.
- Ensure team members are properly trained on new AI technologies and their appropriate application in creative production.
- Monitor industry developments in AI/ML as they relate to creative production and recommend strategic adoption of relevant tools.
- Team Leadership & Management:
- Lead, mentor, and inspire a team of designers, copywriters, and multimedia specialists.
- Provide clear direction, constructive feedback, and professional development opportunities.
- Foster a collaborative and inclusive team environment.
- Manage team resources effectively, including workload allocation and project prioritization.
- Recruit, hire, and onboard new team members as needed.
- Brand Stewardship:
- Serve as a guardian of the Purdue Global brand.
- Ensure brand consistency across all channels and touchpoints.
- Maintain brand guidelines and style guides.
- Collaborate with other departments (e.g., Admissions, Academics) to ensure brand alignment.
- Collaboration & Communication:
- Work closely with the CMO and other marketing leaders to develop and execute integrated marketing campaigns.
- Collaborate with cross-functional teams (e.g., web developers, IT, academic program directors) to ensure seamless execution of creative projects.
- Present creative concepts and strategies to stakeholders, effectively communicating the rationale and impact of creative decisions.
- Manage relationships with external vendors (e.g., agencies, freelancers) as needed.
- Data & Analytics:
- Utilize data and analytics to inform creative decisions and measure the effectiveness of creative campaigns.
- Track and report on key performance indicators (KPIs) related to creative performance.
- Continuously optimize creative assets based on data-driven insights.
Interested in remote work opportunities in Graphic Design & Art? Discover Graphic Design & Art Remote Jobs featuring exclusive positions from top companies that offer flexible work arrangements.
- Bachelor’s degree in Graphic Design, Visual Communication, Marketing, or a related field. Master’s degree preferred.
- Minimum of 8-10 years of experience in a creative leadership role, preferably in an agency or in-house marketing department.
- Experience in higher education marketing is highly desirable.
- Proven track record of developing and executing successful marketing campaigns across multiple channels.
- Experience managing and mentoring a creative team.
- Experience working with and managing external vendors.
- Experience with video production and editing software (e.g., Premiere Pro, After Effects) is a plus.
- Remote, with occasional travel as needed.
Browse our curated collection of remote jobs across all categories and industries, featuring positions from top companies worldwide.
- Exceptional creative vision and strategic thinking abilities.
- Strong understanding of design principles, typography, color theory, and visual communication.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
- Excellent communication, presentation, and interpersonal skills.
- Strong project management and organizational skills.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- A passion for higher education and a commitment to student success.
- Understanding of UX/UI best practices.
- Knowledge of accessibility standards (WCAG) for digital content.
- Demonstrated proficiency with MS Office suite software, such as MS Word, Excel and Powerpoint, as well as Google applications such as Gmail, Chat and Meet.
- The target salary is up to $125,000. Learn more about our Benefits Here!
- Purdue University Global will not sponsor employment authorization for this position.
- A background check will be required for employment in this position.
- We ask that our remote employees have access to a reliable internet connection and a dedicated, properly equipped workspace that is free of distractions. You may wish to review the Purdue Virtual Meeting Professional Standards.
- FLSA: Exempt (Not Eligible For Overtime) This position is generally classified as exempt unless a non-exempt classification is required by applicable state law.
- Purdue Global is an EO/EA employer. Our goal is to recruit and retain talent from a broad pool of applicants. Purdue Global celebrates a variety of perspectives, experiences, and skills to support a success-focused environment for employees and students. Employment decisions are based on qualifications, merit, and business needs. All are encouraged to apply.
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