Vice President of Marketing

Company Description Walk On Ventures (WOV) is a strategic growth advisory and venture firm partnering with founders and executive teams who are building high-impact companies. Operating at the intersection of performance marketing, insurtech, and agentic AI, WOV embeds directly with leadership to create operating leverage and accelerate outcomes. The firm focuses on strategic advisory, performance marketing, AI-driven solutions, insurtech, and venture investing for organizations built to scale. WOV brings hands-on operating experience at senior levels, offering a high-impact partnership that drives growth, enterprise value, and pivotal results. The “Walk On Mentality” shapes the culture, emphasizing preparation, resilience, and exceptional performance for every client engagement.
Role Description The Vice President Marketing will lead the overall marketing strategy and execution for Walk On Ventures and key portfolio initiatives. This full-time remote role is responsible for developing integrated marketing plans, overseeing performance marketing programs, and aligning brand positioning with WOV’s growth advisory and venture activities. Day-to-day responsibilities include leading market research and insights, shaping go-to-market strategies, managing marketing budgets, and coordinating cross-channel campaigns to support business development and portfolio growth. The role will collaborate closely with firm leadership and founders, guiding messaging, public presence, and thought leadership, while establishing measurable frameworks for demand generation and marketing effectiveness. The Vice President Marketing will also build and mentor a high-performing marketing function, including external partners and agencies, to drive scalable, data-informed growth.
Qualifications

• Demonstrated expertise in Market Planning and Marketing Management to design and execute comprehensive, scalable marketing strategies.
• Strong Market Research skills to analyze customer segments, competitive landscapes, and industry trends, and translate insights into actionable initiatives.
• Proven experience in Marketing and Performance Marketing to drive demand generation, brand growth, and measurable ROI across digital and traditional channels.

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• Background in Public Relations, including media relations and executive thought leadership, to enhance brand reputation and visibility.
• Significant leadership experience in senior marketing roles, ideally within growth-stage companies, advisory firms, insurtech, or technology-driven sectors.

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• Ability to build and lead distributed teams, manage agency and vendor relationships, and operate effectively in a remote, fast-paced environment.
• Strong analytical and communication skills, with proficiency in modern marketing analytics, marketing automation, and CRM platforms.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree or equivalent experience is beneficial.