Chief Marketing Officer (CMO)

Company Description AdaptiveIQ is a decision intelligence platform focused on product media for eCommerce and Shopify brands. The company scores every product image for its impact on conversion and provides clear guidance on what to improve. AdaptiveIQ also generates optimized visuals to help brands turn more browsers into buyers. Built for teams that want every product image performing at the level of their best one, AdaptiveIQ enables a repeatable cycle of scoring, creating, and converting.
Role Description The Chief Marketing Officer (CMO) is a full-time, remote role responsible for leading AdaptiveIQ’s overall marketing vision, strategy, and execution. This role oversees brand positioning, demand generation, product marketing, and communications to accelerate growth in the eCommerce and Shopify ecosystem. Day-to-day tasks include developing and refining go-to-market plans, guiding market segmentation and messaging, and aligning marketing initiatives with revenue and product goals. The CMO will manage and mentor a multidisciplinary marketing team, collaborate closely with sales and product leadership, and track performance metrics to optimize campaigns and investments. This role also involves building strategic partnerships, representing the brand at industry events, and maintaining consistent, data-driven storytelling about AdaptiveIQ’s value.
Qualifications

• Market Planning and Marketing Management skills to design, lead, and optimize integrated marketing strategies and go-to-market programs.
• Market Research experience to analyze customer segments, competitive landscapes, and industry trends for data-driven decision making.
• Public Relations skills to manage media outreach, thought leadership, and brand reputation across channels.

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• Sales collaboration experience to align marketing and sales funnels, support revenue targets, and improve lead quality and conversion.
• Proven leadership experience in senior marketing roles within SaaS, eCommerce, or related technology sectors.
• Strong analytical capabilities, including proficiency with marketing analytics tools and performance dashboards.

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• Excellent communication, storytelling, and stakeholder management skills, with the ability to influence at executive and board levels.
• Experience building and scaling remote or distributed marketing teams; ability to work effectively in a fully remote environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree (e.g., MBA) is a plus.