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Paid Media Specialist (Google & Meta Ads)

JOBSTODAY.WORLD Philippines
Remote
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AI Summary

Full-time remote role managing Google and Meta Ads accounts across multiple markets. Responsible for campaign building, optimization, budget management, and performance reporting. Requires 2+ years of hands-on paid media experience and fluency in Filipino.

Key Highlights
100% remote position based in the Philippines
Direct reporting line to the CEO with real budget authority
Compensation of USD $900 – $1,200/month plus performance bonuses
Key Responsibilities
Build, launch, and optimize campaigns in Google Ads (Search, Performance Max, Display) and Meta Ads
Manage daily budget allocation across markets and campaigns
Write and test ad copy, brief creative, and iterate on winning assets
Run structured A/B tests for audiences, creatives, landing pages, and bidding strategies
Monitor conversion tracking and flag data discrepancies
Manage keyword research, negative keyword lists, and search term reports
Produce weekly performance reports including spend, CPC, CPA, and conversion rate by market
Collaborate with developers on tracking implementation and landing page changes
Technical Skills Required
Google Ads Meta Ads Conversion Tracking
Benefits & Perks
100% remote work
Performance bonus tied to CPA targets
Real budget authority without approval for every test
Nice to Have
Google Ads and/or Meta Blueprint certification
Multi-market or multi-language campaign experience
Experience with server-side tracking (Meta CAPI, Google Enhanced Conversions)
Background in recruitment, job boards, classifieds, or lead generation
Proficiency in Looker Studio or similar reporting tools

Job Description


We run paid campaigns across multiple markets and languages.

We need Paid Media Specialist (Google & Meta Ads) Remote, someone whose full-time job is making those accounts perform. Must be based in Philippines.


The role

You'll run our Google Ads and Meta Ads accounts day to day. Building campaigns, writing and testing ad copy, managing budgets across markets, cutting what doesn't work and scaling what does.

You'll report to the CEO. This is a hands-on execution role — you're in the ad managers every day, not writing strategy decks.


What you'll do

  • Build, launch and optimise campaigns in Google Ads (Search, Performance Max, Display) and Meta Ads
  • Manage daily budget allocation across markets and campaigns
  • Write and test ad copy; brief creative and iterate on what wins
  • Run structured A/B tests — audiences, creatives, landing pages, bidding strategies
  • Monitor conversion tracking and flag when the data looks wrong
  • Manage keyword research, negative keyword lists, and search term reports
  • Produce a weekly performance report: spend, CPC, CPA, conversion rate, by market
  • Work with our developers on tracking implementation and landing page changes


What we're looking for

Required

  • 2+ years running Google Ads and Meta Ads hands-on, with real budget responsibility
  • You build campaigns yourself — this is not an agency-management role
  • Solid grasp of conversion tracking: GA4, Meta Pixel, conversion events, and knowing when numbers don't add up
  • Comfortable optimising to cost per acquisition, not clicks or impressions
  • Good written English for ad copy
  • Fluent in Filipino


Nice to have

  • Google Ads and/or Meta Blueprint certification
  • Multi-market or multi-language campaign experience
  • Experience with server-side tracking (Meta CAPI, Google Enhanced Conversions)
  • Recruitment, job board, classifieds or lead-gen background
  • Looker Studio or similar for reporting


Compensation and benefits

  • USD $900 – 1,200/month + Performance Bonus depending on experience
  • Performance bonus tied to CPA targets, agreed quarterly
  • 100% remote
  • Real budget authority — you won't need approval for every test
  • Direct line to the CEO, no layers

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