PPC Specialist

About the Company

Pinnacle Fertility is a leader in physician-centric fertility care, supporting high-performing fertility clinics and comprehensive service providers nationwide. Guided by our mission of fulfilling dreams by building families, Pinnacle offers compassionate care, innovative technology, and comprehensive fertility treatment services to provide patients with a seamless and personalized journey to parenthood. Learn more at www.pinnaclefertility.com.

About the Role

Pinnacle Fertility, a growing network of fertility clinics across the United States, is looking for a hands-on PPC Specialist to manage and optimize our Google Ads program. You will work remotely from the Philippines as a full-time member of our U.S.-based marketing team, employed through our Employer of Record (EOR) partner with full Philippine statutory benefits.

This is an execution-focused role for someone who enjoys working inside Google Ads every day — building campaigns, managing budgets, reviewing search terms, optimizing keywords and bids, testing ad copy, and analyzing performance. Our program spans many U.S. markets, from small local clinic campaigns to regional and national initiatives, and what works in one market may not work in another.

Google Ads is the primary focus. Performance Max experience is highly desirable, and the role may expand into Microsoft Advertising/Bing over time. Because we operate in U.S. healthcare, you will work within a regulated advertising environment — full training on HIPAA and our compliance framework will be provided.

This is a full-time and fully remote position and open to candidates based in the Philippines only.

Key Responsibilities

Google Ads Management & Optimization

• Manage and optimize Google Ads campaigns across multiple U.S. markets, clinic locations, and service lines.
• Build and launch new Search campaigns, ad groups, keywords, ads, assets, and targeting strategies.
• Manage campaigns ranging from small local-market budgets to larger regional and national initiatives.
• Conduct ongoing keyword research and identify new growth opportunities.
• Review search term reports regularly and maintain negative keyword strategies to minimize irrelevant traffic and wasted spend.
• Manage match types, bidding strategies, geographic targeting, device performance, ad schedules, and other campaign settings.
• Monitor and adjust budgets to maintain pacing and maximize performance.
• Write, test, and optimize Responsive Search Ads, headlines, descriptions, and other ad assets.
• Identify underperforming campaigns and independently develop and execute optimization plans.
• Monitor competitive activity, search trends, impression share, and auction insights.
• Perform routine account audits to catch configuration issues, wasted spend, tracking problems, and opportunities.

Performance & Analysis

• Monitor core metrics: spend, clicks, CPC, CTR, conversion rate, lead volume, CPL/CPA, impression share, and conversion quality.

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• Analyze performance across campaigns, markets, keywords, search terms, ads, devices, locations, and landing pages.
• Investigate unexpected performance changes and identify likely causes — not just report the change.
• Provide actionable recommendations based on campaign data.
• Maintain accurate budget pacing and flag over- or underspending early.
• Assist with weekly and monthly paid search reporting.
• Clearly document major optimizations, tests, findings, and campaign changes.

Testing & Growth

• Develop and execute structured tests across keywords and match types, ad copy, landing pages, bidding strategies, geographic targeting, campaign structure, and budget allocation.
• Track test results and use findings to inform future decisions.
• Identify opportunities to scale high-performing campaigns while maintaining efficiency.
• Support Performance Max and other Google Ads campaign types as appropriate.
• Help evaluate and eventually support expansion into Microsoft Advertising/Bing.

Healthcare & Advertising Compliance

Pinnacle Fertility operates in U.S. healthcare, so this role works within a regulated advertising environment. Prior HIPAA experience is not required — we will train you — but you must be willing to learn and follow our compliance framework carefully.

• Complete HIPAA and privacy training and follow established internal marketing compliance requirements.
• Follow Google Ads policies for healthcare, sensitive-interest categories, personalized advertising, and restricted content.
• Use only approved audiences, tracking methods, and conversion strategies.
• Protect patient and prospective-patient information and avoid transmitting sensitive information to advertising platforms.
• Escalate potential privacy or policy concerns rather than implementing workarounds.
• Monitor campaigns for policy disapprovals or limited eligibility and assist with remediation.
• Comply with the Philippine Data Privacy Act of 2012 and company data-handling policies.

Required Qualifications

• 2–5+ years of hands-on paid search/PPC experience, with campaigns managed directly inside Google Ads.
• Demonstrated experience managing multiple campaigns, markets, or accounts simultaneously, at significantly different budget levels.
• Strong command of: Search campaigns, keyword strategy, search term optimization, match types, negative keywords, Responsive Search Ads, assets, automated bidding, budget pacing, geographic targeting, conversion tracking, and reporting.
• Strong analytical skills and the ability to independently identify performance issues.

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• Excellent written and spoken English.
• Strong attention to detail and organizational skills; able to manage a high volume of campaigns without constant supervision.
• Proactive communicator — raises performance, tracking, budget, or policy issues as soon as they are found.
• Willing to work a schedule with substantial overlap with U.S. business hours.

Preferred Qualifications

• Performance Max (PMax) campaign experience.
• Microsoft Advertising/Bing experience.
• Paid search experience in healthcare or another restricted vertical (finance, legal, insurance), or agency/BPO experience managing U.S. or international client accounts.
• Lead-generation campaign experience (qualified inquiries rather than e-commerce transactions).
• GA4, Google Tag Manager, Looker Studio, CRM-based conversion tracking, or similar measurement platforms.
• Multi-location or franchise-style campaign structures.
• Landing page and conversion-rate optimization experience.
• Google Ads certifications.

Remote Work Expectations

• Provide your own computer and equipment (BYOD). Your setup must be capable of running Google Ads and related tools reliably.
• Maintain reliable high-speed internet and a professional remote-work setup; a backup connection is strongly preferred.
• Work independently in a remote environment.
• Provide clear, proactive updates on work completed, campaign performance, issues, and next steps.

Equipment Requirements

• Computer: at least 8th Gen Intel CPUs or AMD Ryzen 2000 series equivalent or above.
• Computer Operating System: Windows 11 ONLY (No Mac Devices).
• Computer Memory/RAM: at least 16.00 GB.
• At least 100 Mbps internet connection.
• Webcam (at least 1080p) or Laptop Camera capable of the same resolution.
• Dual monitor.
• Backup internet connection and power source.