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Performance Marketing Manager (Meta, Google, LinkedIn Ads) - SaaS Video Hosting Platform

vidalytics European Union
Remote
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AI Summary

Own and scale high-ROI ad campaigns for a SaaS video hosting platform used by top performance marketers. Drive revenue growth by optimizing Meta, Google, and LinkedIn ad performance from click to conversion. Collaborate with cross-functional teams to refine creative, messaging, and funnel strategies based on data-driven insights.

Key Highlights
Own ROAS, CAC, LTV, and all key ad performance metrics with budgets at or above $15k/month
Run performance campaigns on Meta (Facebook/IG), Google/YouTube, and LinkedIn with a direct response mindset
Collaborate with copywriters, designers, and CRO team to optimize landing pages, funnels, and creative testing roadmap
Key Responsibilities
Own ROAS and all key ad performance metrics, running performance campaigns primarily on Meta (Facebook/IG), Google/YouTube, and/or LinkedIn
Own campaign performance from click to conversion, collaborating with copywriters, designers, and the CRO team to improve landing pages and funnel flows
Help shape the creative and funnel testing roadmap, analyzing weekly data to provide insights that inform copy, creative, and targeting
Create and test ad creatives, manage the creative testing lifecycle (hooks, angles, CTAs, formats), and track results obsessively (CAC, CTR, CVR, ROAS, LTV)
Ensure accurate tracking with Meta Pixel, Google Tag Manager, 3rd party, and custom tracking, setting up and optimizing TOF/MOF/BOF campaigns
Run ads to different funnel types (trials, info, book-a-call, etc.) and plan/test new acquisition channels (Google Search, YouTube, LinkedIn) with a focus on scalable ROI
Technical Skills Required
Meta Ads Google Ads Performance Marketing
Benefits & Perks
20 days PTO
Professional development funding (classes, conferences)
High-performance, flat organizational culture with no office politics
Nice to Have
Robust experience with Google Search, YouTube, or LinkedIn ads
Ability to build both low-spend, high-ROI retargeting campaigns and high-spend prospecting campaigns
Familiarity with CRO principles, funnel auditing, test planning, or executing split tests

Job Description


If you love running ads, scaling winners, and turning tiny tests into explosive results — and you want to do that at a SaaS company built for performance marketers — keep reading.

We’re Vidalytics.com, a video hosting platform made for Video Sales Letters (VSLs), used by top direct response and performance marketers.


Videos hosted on Vidalytics have sold over $5.7 Billion. We aren’t some brand-awareness fluff factory — we’re ROI or die.


Clients include:

VShred • Frank Kern • USCCA • Jon Benson • Primal Health • Brendon Burchard • Performance Golf • Todd Brown • Perry Belcher • Entrenation • Mike Dillard • Trugenics • Chris Haddad • And even bigger / better known brands that are under NDA


What You’ll Be Doing (Job Tasks) 😃

(Skills to pay the bills)

  • Own ROAS and all key ad performance metrics. Run performance campaigns primarily on Meta (Facebook/IG), Google / YouTube and / or Linkedin
  • Own campaign performance from click to conversion — not just the ads, but how they convert.
  • Collaborate with copywriters, designers, and the CRO team to improve landing pages and funnel flows.
  • Help shape our creative + funnel testing roadmap.
  • Analyze weekly data and provide insights that inform copy, creative, and targeting.
  • Create and test ad creatives yourself and collaborate with internal creative team.
  • Own the messaging strategy for VSL funnels and collaborate with copywriters to optimize conversions.
  • Track results obsessively — CAC, CTR, CVR, ROAS, LTV.
  • Manage creative testing lifecycle (hooks, angles, CTAs, formats).
  • Ensure accurate tracking: Meta Pixel, Google Tag Manager, 3rd party + custom tracking.
  • Set up and optimize TOF / MOF / BOF campaigns.
  • Run ads to different funnel types: trials, info, book-a-call, etc.
  • Plan and test new acquisition channels where it makes sense (Google Search, YouTube, LinkedIn, etc.) with an eye toward scalable ROI.


Requirements 😃

  • You’ve been running Meta Ads for at least 2 years, with budgets at or above $15k/month. Ideally much higher.
  • You’re AI Native, you’re a fullstack swiss army knife of marketing with AI Agents, LLMs and Claude Code. You are always testing the latest tools.
  • You think in ROAS, CAC, LTV, and know how to move those metrics.
  • You have a strong direct response mindset — you care about leads and conversions, not vanity metrics.
  • You understand audience segmentation, behavioral retargeting, and creative hypothesis testing frameworks.
  • You’re experienced with tracking and attribution — Meta Pixel, CAPI, UTM setup, etc.
  • You’ve worked with or in SaaS, info products, or high-ticket offers.
  • You can collaborate tightly with a creative team to move fast and test constantly.
  • Strong overlap with US hours


Nice-to-have 😃

(Not required, but a plus)

  • Robust experience with Google Search, YouTube, or LinkedIn ads.
  • Can build both low-spend, high-ROI retargeting campaigns and high-spend prospecting campaigns.
  • Familiarity with CRO is a plus — though we’re hiring a dedicated CRO specialist.
  • That might include funnel auditing, test planning, or executing split tests.


Who You Are (Personality Type) 🦁

  • You’re, like, supah smart.
  • You’re detail-oriented but pragmatic — you care about precision in tracking, copy, and creative testing, but you don’t get stuck in perfectionism.
  • You move fast. You ship tests, learn from the data, and launch again — not because someone is telling you to, but because it’s how you think.
  • You think in terms of hypotheses and outcomes — not just tasks. Zero culture of checkmarks.
  • You love data — ROAS, CAC, LTV, CTR, CVR — and you let it lead your decision making.
  • You’re curious and ask great questions. You wonder: “What’s the LTV impact of this change to the TOF landing page?”
  • You’re a clear communicator, open to direct feedback, and comfortable giving it too.
  • You work well cross-functionally, especially with copy, design, dev, and PMs.
  • You’re comfortable owning performance and speaking confidently about results — even when they’re bad.
  • You have opinions, but you’re more loyal to performance than ego.


What You’ll Love About Us (Benefits and Perks) 😉

  • High performance company culture. You won’t be a cog in a machine. Rather you’ll be a key member of a high performance team that is getting shit done. This is a place to grow and realize your potential, no matter what level you’re at in your career.
  • No office politics. We’re small and flat. There is no bullshit of trying to dance around sensitive topics. Divert resources from other division’s projects. We’re direct, we’re honest, we’re here to accomplish big audacious goals.
  • We value your ideas. At Vidalytics, my door is always open. Need help? Let’s talk! Have a vision for the future of the company? I want to hear it! Think I suck at my job? Help me grow!
  • Rest and relaxation. Employees get 20 days of PTO.
  • Professional development. Want to continue your education? Vidalytics pays for classes, conferences, and more.
  • You’re more than an employee, you’re a person. Every co-worker you’ll meet is committed to treating you with respect and kindness. You won’t hear stuff like, “It’s just business.”
  • This is a resume-making position, where you’ll learn a lot and have a lot of responsibility. You don’t have to wait for someone to die or retire to move up, like in a mega-corp.
  • Entrepreneurial to our core – Not only are we a startup, but we need intrapreneurs that will help us scale, and we’re looking to start other sister corps in time to form a portfolio of companies, which you could be a co-founder of.


Vidalytics’ Values

(Yes, We’re Actually Serious About These) 😇


Play to Win – We’re competitors. We do what it takes to win. This means that we will fail, we will lose, but we want to do these things fast… so we can win. Because winning is on the other side of mistakes.

Scrappy – We’re a startup, it’s chaotic. This isn’t the government. You need to be able to learn fast, move fast and handle it. You need to be able to survive in a scrappy entrepreneur environment. If you want an easy job, go work at the government.

Meritocracy – The best idea wins, not who it comes from… This means you can be direct & transparent with anyone. Test your ideas starting with analysis, form hypotheses, test small, measure results, iterate, and scale big with data. We can’t have perfect data. So when a decision is made, get on board.

Own Yourself – We do what we say, and own what we’ve done. Mistakes happen. But the worst thing that can happen is when someone doesn’t own and learn from them. You trust us. We trust you.

Self Actualization – This is a place for hyper learning. We want to scale. You need to scale with us, this doesn't always mean climbing some ladder, but upleveling skill – closing gaps, growing and being self actualized.

Conscious Teamwork – No politics. No bullshit. Rather integrity, emotional intelligence, transparency and curiosity. Attack ideas, not people.


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