Senior Freelance Performance Marketing Manager

Superior Hair Extensions is an established Hair Extension B2B & B2C e-commerce brand operating across New Zealand, Australia and the United States. We’re moving away from the traditional agency model and are looking for an individual freelancer who can work directly with our internal team and take hands-on ownership of our paid media.

This is an ongoing monthly retainer position, not a full-time employment role.

Current approximate monthly ad spend:

• USA: US$30,000

• New Zealand: NZ$40,000

The role will include:

• Managing and optimising Google Ads and Meta Ads across the USA and New Zealand

• Developing clear strategies for each market

• Monitoring profitability, MER, ROAS, CPA and new-customer acquisition

• Reviewing attribution, tracking, GA4, Shopify and Merchant Center

• Managing budget allocation across platforms and campaigns

• Identifying creative opportunities and providing actionable briefs to our team

• Planning around promotions, product launches and seasonal activity

• Providing straightforward weekly updates and detailed monthly reporting

• Working closely with our internal team as our dedicated performance marketing lead

(CREATING AD CREATIVES IS NOT NEEDED FOR THIS ROLE)

We are looking for someone who is both strategic and genuinely hands-on inside the accounts.

You must have:

• Strong experience with established Shopify or DTC e-commerce brands

• Proven Google Shopping, Search, Performance Max and Meta Ads experience

• Experience managing similar or larger monthly ad spend

• Experience advertising across multiple countries, ideally including the USA

• A strong understanding of tracking, attribution and e-commerce profitability

• Clear communication and a proactive approach

• Evidence of profitable, sustainable growth rather than isolated platform ROAS screenshots

As part of the selection process, shortlisted candidates will be asked to complete a paid audit of our existing Google and Meta accounts.

The audit should cover:

• Current account structure and performance

• Tracking or attribution concerns

• Budget allocation

• Key areas of wasted spend

• Immediate opportunities

• A proposed 30, 60 and 90-day plan

Please apply or message me with:

1. A brief introduction
2. Relevant e-commerce case studies
3. The approximate monthly ad spend you currently manage
4. Your direct involvement in the results shared
5. Your location and availability
6. Your proposed monthly retainer
7. Your fee for completing the initial audit

We are open to candidates worldwide.

• Please note that we are looking for an individual freelancer, not an agency, white-label team or outsourced account-management service.