Freelance Social Media & Content Strategist (LinkedIn & Reddit) - Growth Marketing

Freelance retainer, £1,300 - £1,600 / month DOE. Around 1+ day per week (c. 36-40 hours/month), with room to grow. Initial 3-month engagement.

• Location: UK (Remote)
• Engagement: Freelance / part-time contract
• Retainer: Monthly, £1,300 - £1,600 DOE (initial 3 month engagement with goal of longer term)
• Reporting to: Growth Marketing Manager

OneUp is growing. We’re leaders in helping recruiters understand their numbers and gamifying performance - and we’re looking to launch the next generation of products that’ll change how recruiters and salespeople look at their data.

We’ve got a strong product-market fit, 400+ customers and a product recruitment agencies love.

What we don’t have is the fully-fledged brand personality we’ve always wanted: confident, playful, punchy and empowering.

That’s where you come in! We need someone to own our brand on LinkedIn and (soon) Reddit.

An extension of the team, not a pair of hands. This is about owning organic social end-to-end and running with it, and taking our content, campaigns and product stories, and turning them into engaging scroll-stopping social we’re proud of.

What You’ll Own

📱 Organic Social (LinkedIn and Reddit)

• Own our organic LinkedIn presence day-to-day, and help us create presence on Reddit
• Build a social content strategy and content pillars from our existing brand strategy, messaging and campaigns
• Deliver a minimum of 3 high-quality LinkedIn posts per week

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• Understand the B2B audience - and know how and when to have fun with it (we’re allergic to boring, corporate LinkedIn nonsense…)

🎬 Content Creation & Repurposing

• Create the assets, not just the plan - social graphics and basic video editing (clips, captions, subtitles)
• Repurpose our catalogue - webinars, blogs, product releases, event footage - into social-first content (don't worry, you won't be starting from a blank page - we'll feed you the raw footage and source material)
• Spot and adapt trends and pop-culture moments so they work for OneUp
• You won't be on your own for the heavy lifting either - we work with a video freelancer on a monthly retainer who's yours to call on for more involved editing, animation and motion work

📈 Growth, Engagement & Community

• Grow our following and engagement against quarterly benchmarks
• Build community - get into the comments and engage with relevant conversations, not just broadcast
• Spot opportunities to join the conversation, not just post into the void

🤝 Working as an Extension of the Team

• Live in Slack with us - we’ll drop campaigns, blogs, product news and meeting notes into a shared channel
• Come back to us with ideas and briefs, not questions about what to do next
• Bring your own way of working - we trust freelancers who have one

We’re looking for someone who brings ideas to the table, gets our buy-in and runs with them.

• Live and breathe LinkedIn - and know it’s a place where you’re allowed to have fun 💃
• Are a genuine self-starter who doesn’t need hand-holding
• Have a clear, confident way of working (with the boundaries to match)
• Can create the assets, not just the strategy - including video
• Are confident, opinionated and don't mind telling senior leadership what to do (their LinkedIn posts are essentially yours to direct!)
• Are happy bringing ideas to the table, then owning the execution
• Can serve as a social media sage to the wider business (fielding questions, offering advice and helping individuals grow their presence)
• Use AI and social tools to work faster and smarter

• 4+ years in social media, with strong B2B product or SaaS experience (rather than professional-services or agency-style B2B)  
• Any B2C experience is a plus - we like people who can flex between audiences!
• A portfolio of LinkedIn-native content that proves you get the platform
• Confident video editing for social - clips, captions, basic transitions/animations, subtitles
• The ability to create social graphics and assets
• Your own toolkit and ways of working

• Freelance, part-time contract (expect this to be roughly 36-40 hours/month)
• At least 3 LinkedIn posts per week
• Agreed monthly retainer (DOE)
• Quarterly performance benchmarks for follower growth and engagement
• Fully remote and fully integrated into the team via Slack - you'll live in our shared channels and liaise with the business directly
• Room to grow - as the relationship develops, so can the scope: more video, more channels (Reddit’s on the roadmap), and more hours