We're looking for a Vertical Marketing Manager to own campaign and program strategy for Ivo's core verticals, build vertical-specific content, and partner with sales and SDRs to drive pipeline in legal and procurement segments.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Job Description
Why Join Ivo?
Every civilization runs on the same infrastructure: agreements between people who don't fully trust each other. Sumerians pressed them into clay. Romans carved them into stone. We bury them in 80-page PDFs.
The way those agreements are reviewed hasn't changed in four thousand years - a human reads the whole thing and tries not to miss anything. We're building the AI that finally changes that. Ivo is the contract intelligence platform of choice for companies like Uber, Meta, Canva, IBM, and Shopify. We recently raised our Series B and have grown 800% over the last 12 months.
The Opportunity
At Ivo, we believe: we're doing the best GTM work of our careers…and we haven't peaked yet!
This role owns vertical marketing for legal and procurement buyers. You'll build the campaigns, run the programs, and work directly with sales to drive pipeline in these segments. There's real momentum here. Your job is to make the most of it.
What You'll Do
- Own campaign and program strategy for Ivo’s core verticals, from initial concept through execution and reporting. You're not handing off, you're seeing it through.
- Run multi-channel programs across paid, email, and outbound messaging. You'll know which lever to pull and when.
- Partner with sales and SDRs on messaging, sequencing, and follow-up so that campaign activity actually converts.
- Build vertical-specific content that speaks directly to how legal ops and procurement teams think about their work, not just what Ivo does.
- Track what's working, cut what isn't, and raise the bar on everything you touch.
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- A clear thinker who writes like one: You can take a complicated idea and make it sharp. Your work is precise because your thinking is precise, and you hold yourself to that standard whether or not anyone is watching.
- Someone who finishes things: You don't lose steam between the idea and the execution. You follow through, sweat the details, and care about the final product as much as the concept.
- Genuinely curious about your buyers: You're interested in how legal and procurement teams actually work, not just how to reach them. That curiosity shows up in better copy, sharper positioning, and programs that actually land.
- A strategist who doesn't execute: You'll develop the campaign concept and then write the email, build the brief, and QA the landing page.
- Someone who needs the path defined: If you do your best work when someone hands you a detailed brief and a clear process, this role will frustrate you. The people who thrive here are the ones who build the process.
- A generalist who avoids going deep: This is a vertical role. You'll need to develop real knowledge of legal and procurement buyers over time.
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- Would describe yourself as being relentlessly resourceful.
- You have a strong internal sense of urgency. You have a bias towards doing things today, rather than tomorrow.
- Experience working in a startup environment is preferred but not required.
- Are excited about the adventure of building a company!
- Competitive Compensation: Final offer details are determined based on experience, expertise, and overall fit.
- Equity: Meaningful ownership in a company that's scaling fast
- Relocation and Visa Support: We also offer relocation assistance for successful applicants moving to SF, as well as support for visa and green card applications where applicable.
- Health & Wellness: Comprehensive medical, dental, and vision plans to suit the needs of you and your family.
- Flexible Spending & Insurance: Access to HSA and FSA accounts, plus life insurance coverage.
- 401(k) Program: Save for the future with our 401(k) program.
- Commuter Benefits: We help make getting to and from the office easier and more convenient.
- Unlimited PTO: So you can take the time you need to recharge, stay healthy, and bring your best self to work.
- Office Perks: Enjoy a vibrant Downtown San Francisco office with catered lunch five days a week, premium snacks and coffee, an in-building gym, and a dog-friendly environment.
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- What stage of growth is Ivo at?: We launched in early access in 2023. Since then, we’ve had an incredible response from the market and are growing rapidly. We 6x'd in ARR in the last 12 months. Our clients include companies like Uber, Reddit, IBM, Canva, Pinterest, WordPress, and more. We're happy to share more details with candidates who go through our interview process.
- Is this a chill gig?: Startups are very hard, especially if they’re growing fast. You’ll have a ton of responsibility, and there’s always an enormous amount of stuff to do. It’s hard work but the payoff is uncapped.
- Can I work remotely?: We require candidates to work with us in-person 5 days a week in our San Francisco office.
Compensation Range: $100K - $120K
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