Arena Marketing Manager

About Gray Swan

Gray Swan is on a mission to empower the world to use AI safely and securely. We evaluate AI models for the leading frontier labs along with building real-time threat detection and adaptive adversarial red teaming agents for teams deploying AI.

We're a team of approximately 50 people, well-funded, growing quickly. Our work directly influences how the world deploys AI agents and systems at scale..

About Arena

Learn more about how we work.

The Gray Swan Arena is where the world's top frontier labs send their AI models to be stress-tested by our community of over 15,000 red teamers..

AI Researchers, security specialists, prompt engineers, and AI enthusiasts participate in challenges that uncover vulnerabilities, reveal model weaknesses, and generate valuable safety insights. Participants are not only incentivized by recognition and prizes, but for the opportunity to directly influence the future of AI safety and security.

We're building the premier destination for AI security talent. We're looking for someone who can help us scale it.

The Role

We're looking for an Arena Marketing Manager to own user acquisition, engagement, and community growth for Arena.

This is not a traditional marketing role.

You'll be responsible for growing a highly technical audience of AI red-teamers, security researchers, hackers, builders, and AI safety enthusiasts. You'll design experiments, launch campaigns, build partnerships, manage creators and influencers, activate communities, and develop repeatable growth engines that increase participation across Arena challenges.

Success in this role means attracting more qualified participants, increasing challenge engagement, and helping Arena become the default place where top AI security talent gathers.

You'll work closely with product, research, partnerships, and leadership teams while having significant autonomy to shape strategy and execution.

What You’ll Do:

Drive User Growth

• Own participant acquisition strategy across multiple channels
• Design and execute growth experiments across social, influencer, community, partnership, event, and paid channels
• dentify high-performing acquisition channels and scale what works
• Build repeatable growth systems that increase registrations, challenge participation, and
  
  

retention

Own Challenge Launch Marketing

• Develop and execute go-to-market plans for Arena challenges
• Lead challenge announcements, launch campaigns, and ongoing promotional efforts
• Coordinate with AI lab partners and internal teams to maximize visibility and participation
• Create launch playbooks that improve performance over time
  
  

Searching for Marketing & Sale roles that provide visa sponsorship? Connect with international employers through Marketing & Sale Jobs with Visa Sponsorship opportunities actively seeking talented professionals.

Build and Grow the Arena Community

• Own Arena's community presence, particularly within Discord
• Develop engagement programs, events, activations, and community initiatives that increase participation and retention
• Foster a culture that attracts elite AI red-teamers and technical contributors
• Surface community insights that improve both marketing and product decisions
  
  

Expand Partnerships & Influencer Programs

• Grow relationships with creators, researchers, security experts, and technical influencers
• Manage and expand strategic marketing partnerships
• Develop systems to measure partnership and influencer ROI
• Identify new opportunities to reach high-quality participants
  
  

Create Compelling Content

• Help define Arena's consumer-facing brand voice
• Translate community activity, challenge outcomes, and research insights into engaging content
• Showcase how participant contributions influence AI safety and security research
• Develop content that drives awareness, credibility, and participation
  
  

Measure and Optimize

• Own acquisition, activation, engagement, and retention metrics
• Build reporting frameworks and dashboards
• Analyze campaign performance and make data-driven recommendations
• Manage challenge marketing budgets for maximum impact
  
  

Support Community-Led Events

• Research, plan, and execute hackathons, conferences, meetups, and other community events
• Build relationships with organizations and communities aligned with Arena's mission
• Use events as a channel for participant acquisition and brand building
  
  

Success in Your First 90 Days

• Develop a deep understanding of Arena users and growth opportunities
• Audit existing acquisition channels and marketing performance
• Launch several growth experiments across multiple channels
• Build a repeatable challenge launch process
• Establish reporting around registrations, participation, retention, and channel ROI
• Deliver measurable growth in qualified challenge participation
  
  

Who You Are:

• Proven track record of driving user growth through marketing initiatives
• Experience owning and executing multi-channel campaigns
• Strong analytical mindset with a focus on measurable outcomes
• Exceptional written and verbal communication skills
• Comfortable moving quickly, operating independently, and experimenting frequently
• Highly organized and capable of managing multiple projects simultaneously
• Curious about emerging technologies and online communities
  
  

Bonus Points If You Have:

• Experience marketing to developers, researchers, security professionals, or technical audiences
• Experience growing online communities, especially Discord

Interested in opportunities specifically in United State? Discover our dedicated Visa Sponsorship Jobs in United State page featuring roles from top employers in this location.

• Experience managing influencer or creator programs
• Familiarity with AI, AI safety, cybersecurity, or adjacent technical ecosystems
• Experience running hackathons, competitions, or community-driven programs
• Conversion rate optimization and growth experimentation experience
  
  

If you don't meet every qualification, we still encourage you to apply. We care more about your ability to learn, execute, and create impact than checking every box.

What we offer:

We offer a competitive compensation package designed to reward impact and incentivize growth. Our compensation philosophy is informed by our current valuation and recent industry data.

Compensation: $90,000-160,000 for Tier 1 locations (San Francisco, Seattle, Boston, NYC) and $80,000-$145,000 for Tier 2 (all other U.S. locations)

Benefits:

• 401k with up to 4% matching
• 28 days annual leave (vacation + holidays)
• Health, dental, and vision coverage
• Catered lunches (Pittsburgh office)
• Flexible work arrangements
• Visa sponsorship available for exceptional candidates
  
  

Interview Process

🔎 Application review. We read everything; we’ll respond within 10 days.

✏️ Online technical screen (15 min). Complete a simple, job-relevant exercise.

🗣 Intro call (30 min). We learn about you; you learn about us.

🧑‍💻 Technical interview (90 min). Live coding with some tasks requiring AIand others not.

🗣 Experience & culture interview (60 min). Conversational exploration of the skills fit.

😇 Reference checks. We’ll reach out to 3-5 references that you provide.

📃 Offer. If it’s mutual, we move fast.

How To Apply

Submit your resume, link to your portfolio, and answer the questions on the application.

Compensation Range: $80K - $160K