Social Media Manager

Company Description

MICI is a Swiss brand creating premium leather sneakers, crafted in Italian workshops in the Veneto region with full-grain leather and hand-finished details. The designs are minimalist on the outside while rich in subtle craftsmanship — emphasizing what is hidden rather than loud branding. MICI shoes are built to last, with construction quality that speaks for itself and no visible logos. The brand is available directly through mici.store and ships across Europe, North America, and the Middle East, complemented by selected marketplace partners as it scales.

Role Description

This is a full time or part-time (depends on profile), fully remote Social Media Manager role. The Social Media Manager will independently own MICI's Instagram presence (@mici_store_official) — planning, creating, and publishing content that aligns with the brand's aesthetic and values.

Responsibilities include developing and executing content calendars, creating photos, reels, and stories, writing captions, and optimizing posts for engagement. The role involves following trends and adapting them to the MICI aesthetic, monitoring audience interactions, responding to comments and messages, analyzing performance metrics, and refining strategies based on insights. The Social Media Manager will also collaborate on campaigns, launches, and partnerships to strengthen brand awareness and drive traffic to mici.store.

We're looking for someone self-sufficient — you create, edit, and post without hand-holding.

Qualifications

• Must be located in EU, UK.
• Experience managing Instagram for fashion, lifestyle, or premium brands is highly beneficial
• Proven experience growing an Instagram account (mandatory to share examples)
• Strong Social Media Marketing and Content Strategy skills to plan effective campaigns and maintain a consistent brand narrative
• Clear and professional communication and writing skills for captions, messaging, and community interaction
• Ability to interpret social media analytics and convert insights into actionable improvements
• Strong visual sensibility and familiarity with basic photo/video editing tools (Photoshop, Lightroom, CapCut, or similar)

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• Proficiency with AI tools for content creation is required — Midjourney, DALL·E, or similar for visuals; Runway, Sora, or Kling for video; ChatGPT or Claude for copywriting and ideation
• Fluency in English; additional European languages are an advantage

What we offer

• Remote, part-time/full time position (15 -40 hrs/week, flexible schedule)
• Creative freedom within brand guidelines
• Work with a young European premium brand
• 📍100% Remote | 🕐 30-100% Part-time/full time | 🌍 Europe Only