Senior Manager, Field & Influence Marketing (B2B Fintech)

Nymbus (https://nymbus.com/) isn't just a leader in fintech; we're a community of innovators passionate about reimagining banking. Our award-winning modern core platform and cloud-based technology serve as the backbone for financial institutions eager to modernize and excel.

We operate with an AI-first mindset across our business, continuously improving how we work and the value we deliver to our clients. Our culture is grounded in collaboration, accountability, and a strong commitment to execution.

The journey to growth begins with doing something different, and that journey starts with the talented people who make Nymbus successful. Thank you for considering Nymbus as the catalyst for the next chapter of your career.

WORK ENVIRONMENT:

Nymbus is a remote-first company. Occasional travel may be required for client engagements, team planning sessions, or project activities. Working hours primarily align with the Eastern Time Zone; candidates located in the Eastern or Central time zones are preferred.

POSITION SUMMARY:

Nymbus does not sell into a mass market. Our buyers are executive leadership and boards of banks and credit unions, a finite, largely nameable list of executives who do not make vendor decisions on a hunch. Growth in this market comes from trust, proof, and peer validation, not from funnel volume.

The Senior Manager, Field & Influence Marketing owns the points of influence that actually move this buyer: analyst and consultant relations, PR and industry press, account-based marketing to our named target list, customer and peer advocacy, and product marketing narrative. Paid media and digital channels support this work as amplifiers, not as the primary engine. This is an adaptive marketing role by design; Nymbus's marketing team is nimble, our strategy shifts as we learn, and this person needs to move fluidly across channels rather than defend a single lane. Reporting to the Chief Strategy & Marketing Officer, you'll also manage our Events Manager, since peer conferences and roundtables are one of the highest-trust channels we have.

OBJECTIVES OF THE ROLE

• Build and run a regular analyst and consultant briefing cadence with the firm's bank and credit union leadership and key decision-makers consult with before a vendor decision.
• Own external communications and industry press relationships, positioning Nymbus credibly in the trade outlets our buyers read.
• Build a named-account marketing motion tied directly to Sales' actual target list, not a persona-based segment.
• Stand up customer and peer advocacy programs that let prospective CEOs hear directly from CEOs already using Nymbus.
• Translate platform capability into a board-ready, risk-mitigated narrative in partnership with Product.
• Build and maintain a marketing technology stack suited to a named-account, relationship-driven model.
• Lead and develop the Events Manager, and ensure marketing operations and budget support the above priorities.
  
  

ESSENTIAL JOB FUNCTIONS/RESPONSIBILITIES:

Analyst & Consultant Relations

• Own relationships with the analysts and consultants bank and credit union boards actually consult before a vendor decision (Datos Insights, Cornerstone Advisors, Aite-Novarica, Celent, Gartner, and similar).
• Build and run a regular briefing cadence; prepare executive briefing materials with the CSMO and CEO.
• Lead industry rankings, evaluations, and award submissions as a standing quarterly priority, not an ad hoc task.
• Track and report on how analyst sentiment and coverage evolve as a leading indicator for the business.
  
  

PR, Communications & Industry Press

• Own external communications strategy, with a focus on the trade press our buyers actually read (American Banker, Banking Dive, CU Times, and similar).
• Draft press releases, executive communications, and customer announcements.
• Build direct relationships with the reporters and editors who cover bank/CU technology, not just distribute releases.

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• Support crisis communications when necessary.
  
  

Account-Based & Named-Account Marketing

• Build and run marketing programs against Nymbus's named target list.
• Partner with Sales to identify what a specific target account's CEO or board needs to see or hear to move forward, and orchestrate it: a customer reference, an analyst mention, a peer introduction, a piece of content.
• Maintain working knowledge of a meaningful share of target accounts by name and context.
• Develop sales enablement materials and training, including account-specific collateral and talking points, that help Sales carry the right story into namedaccount conversations.
  
  

Customer & Peer Advocacy

• Build reference and advocacy programs that let prospective CEOs hear directly from CEOs already using Nymbus.
• Coordinate peer roundtables, customer councils, and reference calls in partnership with Customer Success and Sales.
  
  

Product Marketing & Narrative

• Translate platform capability into a board-ready, risk-mitigated story: what a cautious bank CEO needs to hear to feel safe moving forward, not just a feature list.
• Partner with Product on launch narrative and competitive positioning.
• Regularly audit marketing content for accuracy and relevance, and close content gaps, since outdated or inaccurate material in front of an analyst or a bank board is a credibility risk, not just a cleanup task.
  
  

Marketing Operations & Team Leadership

• Own day-to-day management of a marketing budget, with CSMO sign-off above an agreed threshold.
• Coordinate agency and freelance partners.
• Select, build, and maintain the marketing technology stack (CRM integration, ABM tooling, email/communications systems) appropriate to a named-account model, rather than defaulting to tools built for high-volume demand generation.
• Track, measure and report on KPIs that matter in this model: analyst sentiment, named-account engagement, press coverage quality, pipeline influence, and report on them to the CSMO.
• Lead and develop the Events Manager; ensure conferences, roundtables, and peer events are run as trust-building tools, not just logistics.
• Improve marketing workflows and operating rhythms as the team grows.
  
  

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AI-Driven Innovation

• Integrate AI tools actively into strategic planning and daily workflow: market research, audience insights, creative testing, performance analysis, and competitive intelligence.
• Champion new platform capabilities and automation opportunities that create strategic advantage for Nymbus Marketing.
• Share learnings and continuously raise the bar for how the team uses AI to think faster, plan smarter, and deliver more.
  
  

QUALIFICATIONS:

• 5 to 8 years of B2B marketing experience in a regulated, relationship-driven, or long-sales-cycle market: fintech, banking technology, enterprise SaaS to executive buyers, insurance, or similar; direct banking/credit union experience is a strong plus but not required.
• Demonstrated ownership of analyst relations and/or industry press relationships, not just supporting them.
• Account-based marketing experience against a defined, named target list, as opposed to persona-based segmentation at scale.
• Comfort operating as a generalist, willing to shift focus across functions as strategy requires, rather than defending a single lane.
• Strong executive communication skills, comfortable drafting for a CEO or board-level audience.
• Comfortable selecting and standing up marketing technology (CRM, ABM, email/communications tools) from scratch or reconfiguring an existing stack is a plus.
• Cross-functional fluency working with Sales, Product, and Executive Leadership.
• Experience marketing to bank or credit union executives, or another risk-averse, board-governed buyer, is a plus.
• Familiarity with AI/agentic tools for content and marketing production is a plus.
• Prior experience managing at least one direct report is a plus.
  
  

SALARY & BENEFITS:

• $110,000 - $125,000 Annual Salary
• Annual Cash Bonus and Equity Options commensurate with the role level and experience
• 100% Remote
• 401(k) plan
• Insurance - Health, Dental and Vision
• Paid Time Off
  
  

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