We are seeking an experienced Shopper Marketing Manager to develop and execute shopper marketing strategies. The successful candidate will lead retail activation programs and collaborate closely with sales, marketing, and retail partners. The ideal candidate has expertise in shopper marketing, customer marketing, and category management.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
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Job Description
📣🌟 We're Hiring: Shopper Marketing Manager
📍 Location: Bahrain (Remote)
🕒 Employment Type: Full-Time
💼 Level: Mid-Level to Senior Management
🌐 About Us
We are a customer-centric organization dedicated to creating engaging shopping experiences that drive consumer demand, strengthen retail partnerships, and accelerate business growth. Through data-driven shopper insights, category expertise, and integrated marketing strategies, we help brands win at the point of purchase across physical and digital retail channels.
We value innovation, collaboration, customer focus, accountability, and continuous improvement.
🎯 The Role
We are seeking an experienced Shopper Marketing Manager to develop and execute shopper marketing strategies that influence purchasing decisions, strengthen retail partnerships, and increase sales performance. The successful candidate will lead retail activation programs, shopper engagement initiatives, category growth strategies, and customer-specific marketing campaigns while collaborating closely with sales, marketing, category management, and retail partners.
This role is ideal for professionals with expertise in shopper marketing, customer marketing, category management, retail marketing, trade marketing, and consumer insights.
🚀 What You'll Do
- Develop and execute shopper marketing strategies aligned with commercial and brand objectives
- Design and manage shopper campaigns across retail, e-commerce, and omnichannel environments
- Create customer-specific activation plans, promotional calendars, and retail marketing initiatives
- Analyze shopper behavior, purchase journeys, consumer insights, and market trends
- Collaborate with sales, brand marketing, category management, digital marketing, and retail partners
- Develop in-store activation programs, merchandising strategies, point-of-sale (POS) materials, and digital shopper experiences
- Monitor campaign performance, promotion effectiveness, retail execution, and return on investment (ROI)
- Manage shopper marketing budgets, agency relationships, and promotional investments
- Support new product launches, seasonal campaigns, and category growth initiatives
- Develop dashboards, performance reports, and executive presentations using marketing analytics
- Identify opportunities to improve customer engagement, conversion rates, and retail execution
- Drive continuous improvement in shopper marketing capabilities, planning processes, and campaign effectiveness
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✅ What We're Looking For
- Bachelor's degree in Marketing, Business Administration, Communications, Sales, or a related field
- 5–10+ years of experience in shopper marketing, trade marketing, customer marketing, category management, retail marketing, or brand marketing
- Proven experience developing successful retail activation and shopper engagement programs
- Strong understanding of shopper behavior, retail environments, category management, and omnichannel marketing
- Excellent analytical, communication, presentation, and stakeholder management skills
- Experience working with retailers, distributors, agencies, and cross-functional business teams
- Ability to work independently in a fully remote environment
- Strong commercial mindset with customer-focused decision-making capabilities
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🌟 Preferred Qualifications
- Master's degree in Business Administration (MBA), Marketing, Consumer Behavior, or a related discipline
- Experience in FMCG, retail, food & beverage, consumer electronics, cosmetics, healthcare, e-commerce, or consumer products
- Knowledge of category management, shopper analytics, retail media, customer segmentation, loyalty programs, and revenue growth management (RGM)
- Experience using enterprise platforms such as NielsenIQ, Circana, Microsoft Power BI, Salesforce, or similar enterprise technologies
- Experience managing regional or international shopper marketing programs
- Fluency in English is required
🌟 What We Offer
- Fully remote working arrangement based in Bahrain
- Competitive salary and performance-based incentives
- Opportunity to lead strategic shopper marketing and retail activation initiatives
- Exposure to global brands, leading retailers, and advanced consumer analytics
- Flexible and collaborative remote working environment
- Professional development and leadership growth opportunities
- Comprehensive benefits package
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