Lead product positioning and messaging for a B2B SaaS company. Own go-to-market planning, sales enablement, and competitive strategy. Requires 5+ years of B2B SaaS product marketing experience and cross-functional collaboration skills.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
About the Company
PlugandPlay Talent is partnering with a growing B2B SaaS company looking for a Director, Product Marketing to help shape how their products are positioned in the market and bring new solutions to customers. This is a highly strategic role where you'll work closely with Product, Sales, Demand Generation, and Executive Leadership to define messaging, support go-to-market initiatives, and help the business stand out in a competitive market. The role is fully remote; EST time zone preferred but not a deal breaker.
About the Role
Compensation is $165,000 USD OTE.
Responsibilities
- Own product positioning and messaging across the portfolio.
- Lead go-to-market planning for new products and feature launches.
- Create sales enablement materials including battlecards, presentations, and competitive messaging.
- Partner with Product and Sales to translate technical capabilities into compelling customer value.
- Conduct market and competitive research to identify trends and opportunities.
- Support pricing, packaging, and product launch strategies.
- Work with the content and demand generation teams to develop thought leadership, customer stories, webinars, and campaign messaging.
- Become the internal expert on customers, buyers, and the competitive landscape.
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Qualifications
- Product Marketing experience in B2B SaaS.
- Experience building positioning, messaging, and GTM strategies for enterprise software.
Required Skills
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- Strong collaboration skills and experience working cross-functionally with Product, Sales, and Marketing.
- Excellent communication and storytelling abilities.
- Experience creating sales enablement content and launching new products.
Preferred Skills
- Bonus points if you have experience with FinOps, DevOps, Cloud Management, SaaS Management, IT Operations, Technology Expense Management, or similar enterprise software.
- Competitive intelligence, analyst relations, or category marketing.
Pay range and compensation package
Compensation is $165,000 OTE.
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