Director of Ecommerce

100% Remote – Director of Ecommerce - $250,000

About the company:

An exciting, conscious, and reputable CPG company operating out of New York City! Their mission is to ensure that no customer is overlooked whilst delivering a quality product every time. A culture that feels like family and a philosophy to match. With a wide product range, the brand is featured heavily at many of the markets leading retailers. The business is a lean operation but are looking to bring on an experienced director of digital ecommerce.

Expectations:

• Scope of Ownership: Full P&L style ownership of the brands DTC business, alongside being responsible for all digital marketing decisions, leading all things SMS, CRM, paid media, affiliate, and the digital customer journey.
• Core Performance Metrics: Ownership over performance review, analysing factors like, revenue growth, conversion rate, retention, and LTV. Additional responsibilities over KPI setting, AOV and CAC. Evaluating audience growth, platform traffic, user engagement, and overall ROI.
• Strategic Responsibilities: Setting digital growth targets, aligning internal teams, external agencies, and budget/investments with measurable business outcomes, constructing integrated ecosystems.
• Cross-functional collaboration: Reporting to the VP of Marketing, close collaboration with the following teams: Marketing, Sales, Tech, and Operations, Responsibility over the brands omnichannel UX.

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• Future Developments: Identifying potential digital opportunities for growth, developing ecommerce personalisation, creating a roadmap for AI, and emerging technologies, leading experimentation and appraising new capabilities, keeping the brand up to date with the most recent trends within the market.
• Leadership: Managing a high-performing team across ecommerce, CRM and digital marketing, leading executive business reviews regarding all thing’s ecommerce, clearly communicating expectations, insights and recommendations.

Requirements:

• 10+ years of experience of leadership in ecommerce, brand growth, marketing and CPG.
• Proven experience with having accountability for revenue and ecommerce performance.
• Shopify experience is highly preferred,
• A detailed understanding of CRO, CRM, SMS, CAC, ROAS, AOV.

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• A detailed understanding of the product lifecycle.
• Experience leading multifunctional teams, external agencies and partners.
• Modern thinking with the incorporation of AI, automation, and consumer psychology.
• A proven record of success collaboration with senior leaders within the following teams: Marketing, Sales, Tech, and Operations

What’s in it for you?

• Generous salary of $250,000 + performance bonuses!
• PTO (3 Weeks per annum)
• Health Benefits (Vision & Dental)
• 401K
• 100% Remote – Work from anywhere!