Lead Instagram and TikTok growth for SONELA Beauty, managing daily content, editing videos, and developing community engagement strategies. Requires 4+ years of organic social media growth experience with expertise in algorithms, trends, and video editing. Must be self-motivated, highly organized, and able to deliver weekly performance reports.
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Job Description
Full-Time Remote Social Media Manager (Instagram & TikTok)Join SONELA Beauty – Help Build the Next Luxury Beauty Brand
SONELA Beauty is a fast-growing luxury beauty brand looking for an experienced, creative, and results-driven Full-Time Remote Social Media Manager to lead our Instagram and TikTok growth.
We're looking for someone who understands social media inside and out—someone who knows how to grow accounts organically, increase engagement, create viral momentum, and turn great content into a thriving community.
Key Responsibilities- Manage SONELA's Instagram and TikTok accounts daily.
- Edit and optimize short-form videos using CapCut or similar editing software.
- Publish content at optimal times for maximum reach and engagement.
- Stay ahead of the latest Instagram and TikTok trends, sounds, features, and algorithm updates.
- Write compelling captions and select effective hashtags.
- Reply to comments and messages to build an engaged community.
- Develop and execute strategies to increase followers, reach, engagement, and organic growth.
- Monitor competitors and identify trending content opportunities.
- Track performance using analytics and provide weekly reports with actionable recommendations.
- Collaborate with our marketing team to plan and execute a consistent content calendar.
- Continuously test new content formats and strategies to improve performance.
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- 4+ years of experience managing and growing Instagram and TikTok accounts.
- Demonstrated success growing social media accounts organically.
- Expert knowledge of Instagram and TikTok algorithms, trends, and best practices.
- Strong video editing skills using CapCut, Canva, Adobe Premiere Pro, or similar software.
- Excellent written English and communication skills.
- Highly organized, self-motivated, and able to manage multiple projects independently.
- Experience working with beauty, fashion, lifestyle, or consumer brands is highly preferred.
- 100% Remote – Work from anywhere
- Full-time position
- Competitive salary based on experience
- Long-term career opportunity with a growing beauty brand
- Supportive and collaborative team environment
- Opportunity to make a direct impact on the growth of an emerging luxury beauty brand
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Please send:
- Your resume
- Links to Instagram and TikTok accounts you have managed
- Portfolio or examples of edited Reels and TikTok videos
- Examples of social media accounts you have helped grow, including measurable results (followers, engagement, or reach)
- Your salary expectations
- Your availability to start
We're looking for someone who doesn't just post content—we're looking for someone who can grow a brand. If you're passionate about social media, love staying ahead of trends, and have a proven track record of growing Instagram and TikTok accounts, we'd love to hear from you.
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