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General Manager, AI Services

checkatrade • United Kingdom
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AI Summary

Lead the creation and commercialisation of Checkatrade's AI Services revenue stream, reporting directly to the CEO and owning the full P&L. Define strategy, identify revenue opportunities, partner with product and engineering teams, and build a cross-functional team to deliver AI solutions for tradespeople and homeowners.

Key Highlights
Build AI Services from scratch as a new revenue stream
Own full P&L including pricing and unit economics
Partner with COO, CTO, and cross-functional teams
Represent AI Services on OpCo and embed into existing workflows
Commercialise B2B AI products with strong commercial acumen
Key Responsibilities
Define and own the AI Services strategy and roadmap with a clear path to revenue and profitability
Identify and prioritise AI-driven revenue opportunities across consumer and trade audiences
Partner closely with COO and CTO to shape and deliver the AI product roadmap
Recruit and lead a cross-functional team across product, engineering, data science and commercial
Represent AI Services on the OpCo and embed AI into existing workflows with Marketing, Sales and Operations
Technical Skills Required
AI strategy Product management Commercial acumen Team leadership
Benefits & Perks
Competitive salary + annual bonus
Employee Share Programme
Health, well-being and learning support
Gym membership, Smart Tech Scheme and Cycle Scheme
Birthday/Special day leave
Buy & sell holiday scheme
1 week's paid charity leave

Job Description


As our next General Manager, AI Services, you'll build one of Checkatrade's most strategically significant new revenue streams from the ground up. Reporting directly to our CEO and sitting on the Senior Leadership Team, you'll own the full P&L and shape how AI genuinely helps tradespeople and homeowners get more from Checkatrade. This is a builder's role - someone who thrives in ambiguity, moves fast, and can turn AI capability into real commercial value.

Forget long lists, here's what you'll actually spend your time on:

  • Defining and owning the AI Services strategy and roadmap, with a clear path to revenue and profitability, and owning the P&L end-to-end — pricing, unit economics, the lot.
  • Identifying and prioritising AI-driven revenue opportunities across consumer and trade audiences, and building the business cases that bring them to life for the CEO and Board.
  • Partnering closely with our COO and CTO to shape and deliver the AI product roadmap, building products that solve genuine problems for homeowners and tradespeople alike.
  • Staying on top of where AI is heading — LLMs, agentic systems, computer vision — and translating that into what's genuinely useful for our customers, managing any third-party AI partners along the way.
  • Recruiting and leading a cross-functional team across product, engineering, data science and commercial, and building a culture of innovation and pace that attracts great people.
  • Representing AI Services on the OpCo and working closely with Marketing, Sales and Operations to embed AI into how we already work — while keeping a close eye on the regulatory and ethical side of deploying AI products.

It's not about ticking every box. It's about turning up curious, ready to crack on. You'll do well here if you bring:

  • A track record of building and scaling a new product line or business unit within consumer tech or a marketplace.
  • Experience commercialising B2B software, AI or data products — from concept through to revenue.
  • Strong commercial acumen, ideally with P&L ownership, and a genuine understanding of how AI technologies translate into real customer value.
  • Outstanding communication skills — able to inspire a room at Board level just as easily as on the ground with your team.

We believe great work deserves great rewards. Here's just a taste:

  • Competitive salary + annual bonus
  • Employee Share Programme
  • Health, well-being and learning support
  • Gym membership, Smart Tech Scheme and Cycle Scheme
  • Birthday/Special day leave
  • Buy & sell holiday scheme
  • 1 week's paid charity leave and much more!

How we'll get to know each other:

  • Screening call with Laura Scott, Senior Talent Lead
  • 1st stage interview with Mathieu Proust, Chief Operating Officer
  • Panel interview with Jambu Palaniappan (CEO), Mathieu Proust (COO), Ashley Bartley (CPO) and Gorden Pretorius (CTO)
  • Final conversation with Jambu Palaniappan, CEO

Need sponsorship to work in the UK? We can support Skilled Worker visa applications for this role.

If this sounds like the place where you can do your best work, we'd love to hear from you, even if you don't tick every box.

Want to join our Talent Community and be one of the first to know about our vacancies? Register your interest on our Registration Form

About Us

We’re Checkatrade – the UK’s leading platform for finding a tradesperson. With more than 50,000 trades listed and over 6 million reviews, we help homeowners get jobs done right and help tradespeople grow their business.

We’re growing fast, with big plans to become the go-to brand for home improvements. If you care about great work, take pride in the details, and want to make an impact, you’ll fit right in.

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