JD Marketing Partners seeks a Senior PPC Specialist to manage and optimize local PPC campaigns for home service contractors. This role requires strong analytical skills, attention to detail, and experience with Google Ads and Google Analytics. Key responsibilities include campaign creation, performance analysis, budget monitoring, and reporting.
Key Highlights
Key Responsibilities
Technical Skills Required
Benefits & Perks
Nice to Have
Job Description
Come join JD Marketing Partners as a Senior PPC Specialist and put your passion for digital marketing, data analysis, and campaign optimization to its fullest potential!
JD Marketing Partners is a digital marketing agency built to help home service contractors win online. From Plumbers and Electricians to Roofers and Painters (and everything in between), we provide best-in-class, performance-driven digital marketing solutions for our clients.
We've built our business around driving measurable results while maintaining a commitment to integrity, transparency, and doing what's right for our partners. As our company continues to grow, we're looking for talented marketers who are eager to make an impact and help our clients succeed.
Role Description
The Senior PPC Specialist will be responsible for supporting the creation, management, optimization, and growth of local PPC campaigns across multiple client accounts. This role requires a strong analytical mindset, exceptional attention to detail, and a passion for continuously improving campaign performance.
The ideal candidate enjoys working in a fast-paced environment, thrives on problem-solving, and is motivated by driving measurable results for clients.
Key Responsibilities
- Support PPC campaign creation, strategy development, and ongoing management
- Conduct routine account analysis and performance optimizations
- Monitor campaign budgets, lead volume, conversion rates, and overall account health
- Identify opportunities to improve campaign efficiency and performance
- Support PPC landing page, website, and content creation efforts
- Manage campaign tool setup and integration processes
- Collaborate with internal teams to provide performance updates, insights, and recommendations
- Maintain accurate reporting and communicate campaign results to stakeholders
- Stay current on PPC platform updates, industry trends, and best practices
- Ensure campaigns are built and maintained with a high degree of accuracy and attention to detail
Qualifications
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- 5+ years of local PPC management experience
- Hands-on experience managing Google Ads campaigns
- Experience with Microsoft Ads (Bing Ads)
- Strong proficiency in Google Analytics
- Advanced Excel and/or Google Sheets skills
- Excellent analytical and problem-solving abilities
- High attention to detail and strong organizational skills
- Ability to manage multiple projects and priorities simultaneously
- Strong written and verbal communication skills
- Bachelor's degree in Marketing, Business, Analytics, or a related field (preferred)
Preferred Qualifications
- Experience with Google Tag Manager (GTM)
- Experience with CallRail or other call tracking platforms
- Experience integrating marketing campaigns with CRM platforms such as ServiceTitan
- Experience with WordPress and/or Elementor
- Experience working with home service businesses and local lead generation campaigns
- Google Ads Certifications
What Success Looks Like
- Consistently maintaining high-performing PPC campaigns
- Delivering actionable insights and optimization recommendations
- Identifying opportunities for growth across client accounts
- Ensuring campaign accuracy through strong attention to detail
- Collaborating effectively with team members across departments
- Contributing to positive client outcomes and long-term account success
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Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401(k)
- Fully Remote Work Environment
- Opportunities for Professional Growth and Development
Requirements
- Bachelor's Degree (preferred)
- Ability to pass a background check
- 5+ years of PPC campaign management experience
- 5+ years of experience using Microsoft Excel or Google Sheets
- 5+ years of experience using Google Analytics
Compensation:
- $80-$105k base salary per year (depending on experience)
- Discretionary quarterly bonuses based on individual performance and firm performance
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