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Senior B2B Marketing Manager

Slovenia
Full Remote
This Job is No Longer Active This position is no longer accepting applications
AI Summary

Own and coordinate full-funnel marketing programs for B2B tech clients, including inbound, paid, ABM, and lifecycle initiatives. Develop positioning, messaging, and performance strategies while managing cross-functional execution teams. Requires 5+ years B2B marketing experience, strong analytical skills, and client-facing communication.

Key Highlights
Full-funnel B2B marketing program ownership
Cross-channel performance analysis and optimization
Client-facing strategy and execution coordination
Key Responsibilities
Develop and manage multi-channel marketing programs aligned with client revenue and pipeline goals
Own positioning and messaging work: define or refine value propositions, ICP-specific messaging frameworks, and competitive differentiation narratives
Translate positioning into channel-level briefs ensuring consistent message across paid, organic, email, ABM, and social
Audit CRM and funnel data to validate ICP segments, identify conversion bottlenecks, and align program priorities with pipeline reality
Build structured program roadmaps across inbound, paid, ABM, lifecycle, and content channels
Define and test offers by segment (webinars, assessments, demos, reports) and map them to the funnel stage
Translate strategy into a program brief: ICP, offer, messaging, channels, funnel steps, assets, SLAs, and measurement plan
Coordinate end-to-end conversion paths: landing pages, forms, email nurture flows, retargeting, and sales handoff
Manage execution across omnichannel programs including paid media, SEO, content-led inbound, email marketing, lifecycle flows, ABM, landing page CRO
Own timelines, deliverable quality, resource allocation, and dependency management across the delivery team
Maintain an experiment backlog with hypotheses, priority, expected impact, and learnings
Build and own a cross-channel performance view: analyze traffic, lead, MQL, SQL, and pipeline data
Develop data-driven hypotheses on what is working, what is underperforming, and where growth opportunities exist
Track and grow traffic and conversions from AI-driven sources (ChatGPT, Perplexity, Google AI Overviews)
Identify funnel bottlenecks and propose specific optimization initiatives across targeting, offer, messaging, conversion, and follow-up
Own UTM governance and channel taxonomy ensuring tracking consistency
Own dashboard development and reporting cadence (weekly performance readouts and monthly pipeline reviews)
Act as primary client contact for marketing programs
Present program plans, performance updates, insights, and optimization strategies in a structured, business-focused way
Translate data into clear recommendations aligned with client KPIs and commercial goals
Manage expectations while proactively identifying growth opportunities and risks
Manage timelines and ensure deliverables meet scope, quality standards, and deadlines
Allocate and coordinate internal resources (PPC specialists, SEO specialists, designers, copywriters, marketing automation specialists)
Identify operational bottlenecks and maintain workflow momentum
Track and improve program performance across CPL, CPA, MQL-to-SQL conversion, cost per SQL, cost per opportunity, and pipeline contribution
Prepare structured monthly reports with actionable insights, decisions, and next experiments

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Technical Skills Required
B2B marketing strategy CRM analytics (HubSpot/Salesforce) Project management
Benefits & Perks
Competitive compensation package
Fully remote setup with adaptable hours
Paid time off (vacation, sick days, holidays)
Professional development (HubSpot Academy, trainings, course reimbursement)
Company-provided equipment (computer, key resources)
Performance bonus

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Nice to Have
Proven track record of growing traffic or conversions from AI-driven search sources
Familiarity with AEO and AI visibility tools
Familiarity with data enrichment tools
Familiarity with ABM and intent platforms
Experience with GA4 and dashboarding tools
Experience with webinar program operations

Job Description

👉 42DM is a global full-service B2B marketing agency for tech businesses. We empower tech companies at every stage of growth with holistic B2B marketing strategies, agile dedicated teams, and advanced MarTech and GenAI expertise.

⭐ Since 2016, we've delivered 250+ successful projects, helping B2B tech companies generate measurable pipeline and revenue impact across global markets.

We are looking for a Senior B2B Marketing Manager who will own and coordinate full-funnel marketing programs for B2B tech clients. Programs may include inbound and content-led growth, paid acquisition, ABM engagement, lifecycle nurture, and omnichannel campaign execution.

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Job Overview
Posted Jul 18, 2026
Employment Full-time
Experience Mid-Senior level
Location Slovenia
Category Marketing
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