We are seeking a Paid Ads Specialist to manage paid advertising campaigns for dental and healthcare clients. The ideal candidate will have experience in dental marketing and a strong understanding of local service advertising. The role requires a minimum of 2 years of hands-on experience running paid ads, with a focus on Google Ads, Meta Ads, and Bing Ads.
Key Highlights
Key Responsibilities
Technical Skills Required
Nice to Have
Job Description
Job Description
Job Title:
Paid Ads Specialist
Location:
Noida, India (Remote/Hybrid)
Role Overview:
We are looking for a driven and detail-oriented Paid Ads Specialist to join our digital marketing team. You will manage paid advertising campaigns across Google Ads, Meta Ads, and Bing Ads for a portfolio of dental and healthcare clients based in the US, UK, and Singapore.
Dental marketing experience is the primary requirement — a deep understanding of patient-focused campaigns, local targeting, and service-specific ad strategies will set you apart.
Key Responsibilities:
- Plan, build, launch, and manage Google Ads, Meta Ads, and Bing Ads campaigns for dental and healthcare clients.
- Conduct keyword research, audience segmentation, and competitive analysis tailored to dental services (implants, Invisalign, emergency dental, cosmetic dentistry, etc.).
- Monitor campaign performance daily and make proactive optimisations to bids, budgets, ad copy, and targeting.
- Write compelling, compliant ad copy aligned to each client’s tone, services, and location.
- Build and optimise landing page strategies in coordination with the wider team.
- Analyse call tracking data and conversion metrics to refine campaign strategy.
- Produce clear, client-ready performance reports on a regular basis.
- Identify growth opportunities and flag issues proactively — without waiting to be asked.
- Stay current on platform updates, dental industry trends, and digital marketing best practices.
- Coordinate effectively across time zones to meet client expectations in the US, UK, and Singapore markets.
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Requirements:
- Minimum 2 years of hands-on experience running paid ads (Google Ads is a must; Meta Ads required; Bing Ads is a plus).
- Proven experience in dental or healthcare marketing — this is the primary requirement.
- Strong understanding of local service advertising, geo-targeting, and call-based conversion tracking.
- Fluent in English — confident in written client communication and reporting.
- Comfortable working independently in a fully remote environment with minimal supervision.
- Highly organised with the ability to manage multiple client accounts simultaneously.
- Proactive approach to problem-solving — spots issues before they become problems.
- Proficiency with Google Ads Editor, Meta Ads Manager, and analytics tools (Google Analytics, etc.).
- Experience with call tracking platforms (e.g., CallRail) is a strong advantage.
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What We Value:
- Ownership — you take full responsibility for your accounts and results.
- Proactivity — you don’t wait to be told; you flag, suggest, and act.
- Accountability — you follow through on commitments and communicate clearly when things change.
- Precision — accuracy matters in reporting, ad copy, and budget management.
- Client mindset — you understand that behind every click is a patient looking for care.
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