M

Senior Marketing Automation Specialist

Marrina Decisions • United State
Remote
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AI Summary

We are seeking a responsible Marketing Enthusiast with 3-5 years of Marketo/MAP experience and 2-3 years of Salesforce experience to build and manage programs that generate consistent inbound lead traffic. The role requires strategic optimization of lead management, scoring, and routing while collaborating with cross-functional teams to deliver data-driven solutions. Must be a U.S. citizen or eligible to work in the U.S. without corporate sponsorship.

Key Highlights
3-5 years Marketo/MAP experience with 2-3 years Salesforce experience
U.S. citizen or eligible to work in the U.S. without sponsorship
Remote position with premium client exposure
Lead management, scoring, routing, and lifecycle management expertise
Program and project management skills required
Key Responsibilities
Utilize Marketo or MAP to its fullest potential to load the top of the funnel
Work with team to review program requirements and identify areas of optimization
Maintain good data health and quality while managing large sets of data
Assess ad hoc analytic project requests and determine best approach and team members
Partner with marketing and technical teams to provide data-driven solutions and recommendations
Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
Ensure data findings are appropriately visualized for stakeholders
Maintain pulse of key performance metrics, dashboards and flag leadership when action is required
Update progress on email marketing campaign and programs
Technical Skills Required
Marketo Salesforce Lead Management Lead Scoring Lead Routing Data Management Dashboard and Reporting
Benefits & Perks
Health Benefits
Paid Vacation
Paid Holidays
Paid Sick Time
Ongoing Training programs
Performance bonuses
Comprehensive benefits package
Nice to Have
Lead nurturing
Lead scoring

Job Description


REMOTE POSITION!


We are looking for a responsible Marketing Enthusiast who is an expert in building programs and managing the systems required to generate consistent inbound lead traffic. The ideal candidate will utilize Marketo or MAP to its fullest potential, employing any and all the features available to load the top of the funnel and must know SFDC integration part as well.




Candidates must be U.S. Citizen or able to work in the US without corporate sponsorship! This is for one of our premium clients and you can get a chance to work with most brilliant and innovative teams . This is a remote position.




Responsibilities:


Great teamwork and ability manage expectations from multiple groups.

Collaborative and hands on best practices of Marketo and SFDC

Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management

Must have strategic approach considering optimization and scalability in the technologies in Marketing industry

Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs

Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals

Must have experience with managing large sets of data. Maintaining good data health and quality

Maintain pulse of key performance metrics, dashboards and flag leadership when action is required

Manage Lead Quality, Lead Scoring and Lead Routing in Marketo

Assess ad hoc analytic project requests and determine the best approach and team members to support.

Advise marketing operations functions on data requirements necessary to perform desired analysis

Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications



Must Haves:


Must be able to work in a fast paced environment matrixed organization

Program and project management skill is a MUST

3-5 years of Marketo /MAP Experience with 2-3 years of Salesforce Experience

Must be self motivated , passionate about Marketing Automation and enjoys learning and growing

Team player

Hands-on experience with dashboard and reporting. Must be able to create awesome slides for executive review

Lead nurturing and Lead scoring good to have



Marrina Decisions is an Equal Opportunity Employer


Marrina Decisions offers Health Benefits, Paid Vacation, Paid Holidays, Paid Sick Time,Ongoing Training programs and opportunity to learn and grow in this MarTech world.



Compensation Range: $70,000 – $120,000 annually


This posted range represents our good-faith estimate for this remote role at the time of posting, in compliance with applicable state and local laws including California, Colorado, New York, and Washington.


Final compensation will depend on various factors such as the candidate’s location, experience, qualifications, and alignment with internal compensation equity. Offers typically fall within the lower to mid-point of the posted range for most candidates.




This role may also be eligible for performance bonuses, and a comprehensive benefits package.


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